Massachusetts Jobs

Description

The Sr. Enterprise Content Marketing Strategist is part of the Enterprise Social Media and Content Strategy team. The Strategist is responsible for developing and executing distinct and robust content marketing plans that will drive awareness, engagement, and retention. The Strategist participates in quarterly marketing planning and delivers integrated multi-channel plans that include a mix of editorial, web based, social, marketing, video, podcast content and more. The Strategist brings expertise in a broad range of digital content, social media and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences. Success will be measured against KPI’s that include top-of-funnel digital awareness metrics and mid-funnel engagement metrics.

To support this broad scope of responsibility and multiple business line partners, the Strategist works independently and in project coordination roles to ensure successful execution of content creation, publishing, distribution and social media activation.

Primary responsibilities include

• Develops marketing, communications, and digital content strategy

• Prepares creative and data-driven multi-channel recommendations with consideration for market trends, customer needs, desired business outcomes, cost and resource availability

• Balances competing priorities and supports multiple business line relationships and content marketing strategies at the same time

• Partners with many internal and external delivery partners to execute proposed strategies on-time and within budget

• Works independently, managing relationships, meetings, project execution and deliverables

• Partners with social media strategists to ensure successful execution of social plans

• Manages all budget commitment and billing functions related to content and social execution plans

• Delivers regular reporting back to the partners and Enterprise Social Media and Content Strategy team to assess outcomes and optimize future plans

• Delivers digital content expertise and marketing expertise to peer teams to help engage prospects and customers in digital and social channels after mass media exposure

• Supports project management and coordination roles as needed

Qualifications, Education, Certifications and/or Other Professional Credentials

• 5+ years in financial services and credit card preferred

• 5 - 7 years of digital content experience, marketing, or website content teams

• 3+ years social media marketing, with emphasis on engagement tactics

• Client/customer management through agency, platform or internal project management roles

• Social Media, SEO, content measurement, and digital analytics platform experience

• Vendor/agency management experience a plus

• Ability to work in fast paced environment and successfully manage multiple large projects at once

Education:

Bachelors degree required or equivalent experience.

Hours and schedule:

• Hours: 40

• Schedule: M-F 8-5 Hybrid 3 days in office in either the Westwood MA or Pittsburgh PA office 2 days remote.

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Equal Employment Opportunity

At Citizens, we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

11/30/2024