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Robert Half International Digital Marketing Manager in West Springfield, Massachusetts

Description

Do you put customers first and strive to better online customer experiences? Do you want to make a substantial impact in a leadership role? If so, The Creative Group is looking to hire a Digital Marketing Manager for our client. There is a job opening for experienced, knowledgeable Digital Marketing Managers who understand the ins and outs of marketing strategy, analysis, and campaign execution. This position is for people who can make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line. This role would be appropriate for a professional experienced in copywriting, art direction, and social media to help us in expanding a brand's reach while increasing brand loyalty. This is a Digital Marketing Manager job for a candidate interested in a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts. This full-time employment opportunity is based in the West Springfield, Massachusetts area. Apply today and learn more about this exciting role.

Key responsibilities

  • Cooperate with product and operational teams to identify key opportunities to strengthen the customer journey & experience

  • Steer weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Lay out clear communications to the customer that are related to their needs and life stage

  • Lead an experienced team of digital specialists and head the digital strategy

  • Check that the CRM plan is executed within the estimated time period and within budget

  • Navigate more insight and analysis into the effectiveness of CRM initiatives

  • Prioritize take up of products/services through new channels to fall in line with business objectives

  • Flourish, begin, design, and oversee long-term digital marketing campaigns; in addition spearhead short-term advertising and marketing solutions

Requirements

  • An outstanding talent in branding digital brands with strong ROI

  • An equal mix of skill, management experience and initiative

  • Awareness of frontline customer journey, driving traffic to our main site

    • Digital Advertising experience desired
  • Clever multi-channel marketing and digital brand consistency

  • Familiarity with Content Management System (CMS) & Digital Marketing System (DMS)

  • Previous management experience

  • Vendor management experience

  • Knowledgeable of SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

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