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CVS Health Strategic Marketing Analyst – B2B & B2C in Wellesley, Massachusetts

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

This is a hybrid role. Candidates who are located near a CVS Health location will be required to commute into the office 3x per week

Develop innovate approaches to marketing that help the company expand business while building trust and loyalty with customers.

This marketing specialist will be responsible for developing assets to acquire consumers and support key partners, to help deliver growth goals for Aetna CVS Health’s Individual & Family plans. The ideal candidate brings experience in B2B and B2C channels development, is driven, organized, pays attention to details and is a team player. Bring your expertise to a fast-paced, growing business unit, with all the career and development opportunities offered by a Fortune 6 company.

Elemental Responsibilities:

  • Develop Open Enrollment campaign online and offline communication channels

  • Supports the Sales and Network teams with digital/ physical assets, trainings, webinars, Etc.

  • Engages with our agencies to deliver on-brand assets to win consumers and enable partners

  • Manages operations, review and approval processes, to deliver compliant assets

  • Plans and prioritizes development to consistently meet deadlines with excellence

  • Ensures digital assets meet accessibility standards, manages translations, etc.

  • Demonstrates ability to continuously learn, improve processes, suggest ideas

  • Supports enhancements of marketing enablement tools

Required Qualifications

  • 3+ years of progressive experience in marketing or a related field

Preferred Qualifications

  • Experience with online / offline channels and project management

  • Organized with strong attention to detail

  • Automation experience

  • Experience working in highly regulated industry

  • Bilingual – English/Spanish

EducationBachelor’s Degree in Business, Marketing, Communications, or related field. MBA preferred

Pay Range

The typical pay range for this role is:

$40,600.00 - $97,800.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit

We anticipate the application window for this opening will close on: 05/15/2024

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.