Wolverine Worldwide Saucony Marketing Manager- Sporting Goods Channel in Waltham, Massachusetts
At Saucony, we exist for runners. Runners inspire us, bring us new ideas, and force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly thinking and talking about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.
As the Marketing Manager, you will be responsible for developing and leading the execution of all marketing and communication strategies within the Sporting Goods channel. The Marketing Manager will create and execute a marketing plan that will position Saucony as the leader in the running category within Sporting Goods.
Working with retailers in true partnership, you collaborate to deliver innovative programs and campaigns across all marketing touchpoints to create brand desire and align to commercial priorities to drive revenue. You will lead the development, execution and evaluation of annual plans that drive the channel strategy, build the Saucony brand and the business, and deliver remarkable experiences for our consumer.
This role requires that you’re an excellent marketer, teammate, and partner - able to nimbly identify and focus on priority initiatives while working in a fast-paced environment that requires a high level of collaboration.
Ideates and develops the global marketing strategy for Saucony within the sporting goods channel, in collaboration with key internal stakeholders.
Executes strategic marketing & promotional programs for all US Sporting Goods retailers aligned with the overall brand direction and account business objectives. This includes programs, promotions, in-store experiences, digital campaigns, go-to-market execution, and key product launches.
Delivers integrated retail marketing programs to include social, site, physical, and digital experiences.
Create and maintain relationships with key strategic retail partners.
Closely collaborates with key internal stakeholders – Sales, Brand Marketing, Product Marketing – to achieve goals.
Measures programs, communicate results of sell-in & sell-through in markets.
Manages a budget to ensure alignment with co-op spend.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
5+ years of marketing experience required, including experience with execution of digital campaigns and brick & mortar retail programs.
People oriented with strong interpersonal and communication skills, both written and verbal
Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet.
A resourceful attitude and positive negotiation skills - you'll be working with a lot of different teams across Saucony and our retail partners
An entrepreneurial mindset, you roll up your sleeves and dig into complex problems. A big picture thinker with a focus on execution and impact.
Bachelor’s degree in Marketing or Communications, or equivalent work experience.
Experience in the footwear or apparel industry is a plus
Normal office environment.
This role is based at our Global Headquarters in Waltham, MA.
Travel will be required on a quarterly basis.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: Saucony Marketing Manager- Sporting Goods Channel
External Company Name: Wolverine Worldwide
External Company URL: www.wolverineworldwide.com
Street: 500 Totten Pond Road Suite 200