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Kforce Marketing Manager in Waltham, Massachusetts

Kforce has a client in Waltham, MA that is seeking a Marketing Manager.Summary:The position will be responsible for managing campaigns and programs for market development, new customer acquisition and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue. Key functions include Media Planning, Media Strategy, Campaign Development, Budgeting, Project Management, & Reporting * Bachelor's degree with coursework emphasis in Marketing & Advertising strongly preferred * 7 years of prior experience in marketing in the legal and regulatory market, or for a technology company, or a B2B information service provider. Marketing experience in legal markets preferred * Strategic marketing, media planning, & digital marketing experience * Skilled in building rigorous data-driven marketing strategies and tactics * Proficient knowledge of Microsoft Office * Experience with Salesforce.com, Eloqua, & other related tools * Ability to work well in a matrix organization and effectively manage across boundaries * Marketing domain knowledge with an understanding of the legal and related business markets * Strong verbal and written communication * Strong attention to detail and highly motivated with ability to work independently Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours

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