Robert Half International Digital Marketing Manager in Stoughton, Massachusetts
If you live and breathe marketing, we need to work together. We?re looking for a flexible and versatile marketing expert who will be responsible for the growth of our inbound sales channels, developing new marketing verticals and bridging gaps between sales and marketing initiatives. Our successful Marketing Manager: -Works with internal team and external vendors to complete website redesign launch and new branding initiative. -Manage all online avenues of production, including website, social media pages, email campaigns, and responses; monitor, track, and document campaign results; analyze data/returns/customer response. -Establishes marketing goals based on past performance and market forecasts. Prepare comprehensive marketing strategies that align with company goals. -Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; recommending options and courses of action; implementing directives. This includes, but is not limited to evaluating the use of technologies, workflows, and sales support material. -Works with marketing staff to develop detailed marketing plans for all media channels and sales teams; adjusts marketing campaigns and strategies as needed in response to collected data and other feedback. -Experiments with a variety of organic and paid acquisition channels ? content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, trade shows, seminars, and much more. -Develops new uses for existing technological resources by acquiring and analyzing data; consulting with internal and external sources. -Supervises and manages marketing team. Maintains marketing staff and resources by recruiting, selecting, orienting, and training third-party vendors and employees. Completes marketing department operational requirements by scheduling and assigning resources; following up on work results. -Oversees current offerings and comes up with initiatives for new products or services; directs promotional support. Support sales team with up-to-date and aligned marketing materials. -Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects. -Provides marketing information by answering questions and requests. Marketing Manager Skills and Qualifications: Client Relationships, Developing Managing Processes, Self-Motivated, Marketing Plan, Effective Delegation, Customer Focus, Marketing Research, Statistical Analysis, Technology Data Driven
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Req ID: 02100-0010721086
Functional Role: Mktg/Comm Manager
Postal Code: 02072
Compensation: $60,000.00 to $75,000.00 per year
Requirements: Requirements -BS degree in marketing or a related field. -5-7 years of previous experience as a marketing manager, marketing operations manager, product manager, strategist, sales manager or related marketing experience. Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel). -Demonstrable experience in marketing together with the potential and attitude required to learn. -Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate. Solid knowledge of website analytics tools and marketing software. Experience with SalesForce and Pardot a plus. -Experience in project management, third-party management, and internal team management. -Deep understanding of inbound marketing tactics and industry through leadership. -Success stories of bridging the gap between sales and marketing efforts. -Strong project management and proofing skills. -Passion for start-up and small business type initiatives and experience with bootstrapping campaigns. Salesforce.com, Project Management, Management, Pardot, Inbound Marketing, Content Creation, Blogging, social media, Relationship building