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IDEAL INDUSTRIES, INC. Marketing Specialist in Sterling, Massachusetts

We're hiring a Marketing Specilaist in Sterling, Massachusetts. This is your chance to join a dynamic company that strives to provide a workplace where employees feel empowered, valued, stimulated, and connected to the business. So, we’d love for you to explore our opportunities!

ANDERSON POWER PRODUCTS®, a wholly owned subsidiary of IDEAL INDUSTRIES, Inc., is an industry leader in the design and manufacture of electrical power connectors. Anderson Power Products partners with leading edge companies to create innovative connector designs that leverage contact technology and high power expertise to provide superior value to the power electronics industry. Applications include leading edge technology and next generation power requirements in industries such as alternate energy (wind, solar, fuel cell), datacenter and server power supply design and electrical distribution, electric vehicles, LED lighting, and battery charging.

IDEAL INDUSTRIES, INC. is a global, growing multi-national corporation creating some of the world’s most innovative technology. Our products have been instrumental in helping mankind reach from the South Pole to the Moon by serving technicians and trade professionals across a wide range of industries, from electrical to construction to aerospace to automotive. Yet, at the heart of all of this, we are a family business. This unique balance makes us unlike any other company. It allows us to plan in generations, not quarters. It gives us the patience to let industry-transforming innovations come to fruition. And the ability to invest in our communities, bringing jobs and capital to the places we live.

The Marketing Specialist joins an innovative, data driven, modern B2B sales and marketing team. This role will help create, measure, manage and optimize our marketing tactics and processes to drive business results.


  • Develop creative executions for print, tradeshows, trainings, channel partners & other uses that position Anderson Power Products as a trustworthy subject matter expert

  • Partner with the sales, product and engineering teams to create and implement a marketing calendar

  • Manage photography and graphic assets through the use of our DAM (Adobe Experience Manager- Assets)

  • Own and execute all product data additions and updates flowing to the website through the use of Magento (no technical experience required)

  • Works collaboratively with the Digital Center of Excellence to ensure business strategies and goals are brought to life in the digital space

  • Partner with the Digital Center of Excellence to establish and enforce brand standards including logo, copy, images, brand voice, etc.

  • Improve the website’s SEO by utilizing BrightEdge to identify opportunities for enhancement

  • Monitor, track, & report on competitive marketing activity.

  • Performs other related duties as assigned


  • Bachelor degree in Marketing, Business or a related field.

  • 2-3 years’ experience in marketing with experience in graphic design (preferably also product and customer data mgmt.)

  • Proficient in MS Office Suite: Word, Excel, PowerPoint

  • Intermediate to Advance Experience: Adobe Illustrator, Photoshop and InDesign, Acrobat

  • Ability to work in a fast-pace environment independently as well as part of a team.

  • Excellent communication and collaboration skills

  • Ability to manage multiple projects simultaneously

  • Strong organizational skills and attention to detail

  • Able to effectively present ideas and information through oral and written communication skills

  • Highly organized and able to meet deadlines

  • Ability to bring a concept to life with little or no direction

ID: 2023-5022

Shift: Day Admin

External Company URL:

Street: 13 Pratts Junction Road