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Publicis Groupe Search Strategist in Quincy, Massachusetts

Company Description

Job Description

CitrusAd is powering retail media, with a personalized sponsored product and display ad technology platform for some of the world's biggest retailers across 25 countries. Our tech paired with a world class services division is driving retailer media sales and enhanced Ad Serving for retailers of any size. Now that’s refreshing!

In 2020, we saw an amazing year of growth for our organization, with the focus being on diversifying from our core platform/technology only offering and expanding into the retail media sector via services, as well as creating the largest US ecommerce grocery network. Each strategic move has meant more success and allowed us to continue to win against our competitors.

Our mission is to be the world’s leading retail media platform, with every aspect of our business being world class. We are able to achieve this by living by our core principles:

  • Gratitude, honesty, and transparency

  • Show up

  • Know the role you play

  • Do less, deliver more, obsess

  • Incremental improvements

  • Take ownership

  • Collective leadership

  • Team before the individual and most importantly,

  • Mutual respect

*Why this could be your next big break: *

At CitrusAd, we are committed to fueling our team members’ passion for creativity, collaboration, and desire to learn and grow.  After all, it’s our people that propel us forward. If you thrive in a creatively open environment with a teamwork atmosphere, this may be the job for you!

Our Search Strategists are an integral part of the team and responsible for driving revenue and partnership growth for our sponsored search programs. This role is centered on sales throughout the pre- and post-sales process for sponsored search media partnerships. This includes managing an existing book of business alongside a client solutions manager, bringing in net new business, growing brand/agency partnerships and internal cross-functional management. The position requires strong interpersonal skills to manage day to day client communication and a data led mindset to be a strong strategic partner to clients.

About the role:

The Search Strategist role will be positioned as a part of our growing media network team to manage client relationships in the CPG categories that are using our Sponsored Product technology media platform. The ideal candidate should have a data driven mindset. A strong ability to analyze data to strategically drive incremental revenue and provide an excellent retailer and client experience.

Duties and Responsibilities

  • Generate revenue and strive to exceed target quota

  • Analyze keyword data to strategically identify & contact prospective brand and agency contacts whose products will drive improved fill rates and incremental revenue

  • Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships

  • Own a room (even virtually) – present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term

  • Analyze campaign and keyword performance to recommend optimizations to improve delivery

  • Identify campaigns with the opportunity to deliver incremental dollars and position the opportunity to clients in a strategic way to lock in

  • Collaborate with internal teams (sales, account management, ad operations, analytics, development) to ensure a seamless experience for both the retailer & clients

  • Track outreach & sales activity pipeline using CRM tool, Salesforce

About you:

We are looking for a Search Strategist who has the following skills, knowledge, and experience:

  • Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge

  • Strong ability to analyze data and make strategic recommendations based off of findings

  • Strong leadership qualities – trust, loyalty, empathy, forward thinking, self-starter

  • Strong organization skills – proving the ability to prioritize to ensure deadlines are met

  • Ability to problem solve focused on being solution oriented

  • Excellent interpersonal communication skills

  • Proven thought leader in strategic planning and operational efficiencies 

  • Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly

  • Ability to work in a collaborative team environment 

  • Proficient in excel

Qualifications

  • 2+ years’ experience in advertising, merchandising, planning, media sales and/or business development

  • BA/BS degree in marketing, analytics, business or related field

Qualifications

Additional Information

About CitrusAd

CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Our Culture : https://www.epsilon.com/us/about-us/our-culture-epsilon

  • Life at Epsilon : https://www.epsilon.com/us/about-us/epic-blog

  • DE&I : https://www.epsilon.com/us/about-us/diversity-equity-inclusion

  • CSR : https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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