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Bright Horizons Senior B2B Marketing Manager-Hybrid in Newton, Massachusetts

Calling all intrapreneurs! This is a unique opportunity for an innovative marketer that thrives in an atmosphere of agility and collaboration, with the passion for expanding a growth division, within an already established company. Introducing EdAssist by Bright Horizons. We partner with employee-centric organizations to offer workforce education solutions that drive powerful recruitment, retention, and talent development results. The EdAssist B2B Senior Marketing Manager will be responsible for launching a B2B marketing discipline within EdAssist to drive awareness, interest and qualified leads for our Sales team.

Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

What you will be doing:

  • Plan and execute multi-channel B2B marketing campaigns based on specific target verticals, including industry, persona, place in the customer lifecycle, etc.

  • Partner with product marketing and client visibility to leverage our evolving positioning and messaging to drive engagement among buyers

  • Closely monitor campaign performance and make adjustments as needed.

  • Communicate progress and results to marketing, leadership, and sales

  • Drive continuous improvement on the lead-to-appointment conversion rate and other areas across the sales funnel

  • Collaborate with third-party vendors, agencies, and internal teams

  • Establish a close partnership with sales teams to help build and progress pipeline

  • Maintain a close eye on the competitive landscape to help inform decisions and stay on top of new trends; constantly find ways to differentiate our brand and identify best practices

  • Create ABM campaigns to target and nurture top prospects

  • Develop lead attribution model to demonstrate marketing-driven performance

What we hope you bring to this role:

  • Bachelor's Degree is required

  • 10+ years of experience in product marketing and marketing related disciplines

Additional Job Requirements:

  • 10+ years of B2B marketing experience, preferably in a demand generation or an account-based marketing role

  • Data-driven with the ability to work towards key metrics, report on progress and results, and make necessary adjustments in strategy

  • Ability to segment audiences and craft personalized customer journeys

  • Understanding of the B2B sales funnel and customer lifecycle

  • Excellent problem-solving skills with an outstanding eye for detail

  • Excellent communication and writing skills

  • Demonstrated ability to execute cross-functionally with sales, marketing, and third-party partners

  • Experience using marketing technology, preferably Salesforce

#indcc

The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Life at Bright Horizons:

Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) and EEO – Spanish (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeosp.pdf) along with information on the Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Passion, Potential, and Possibilities

All three await you in a Bright Horizons ® career. Whether you work in one of our child care centers, a corporate office, or a family’s home, you’ll be part of a company named 20 times as one of FORTUNE’s “100 Best Companies to Work For.” (https://youtu.be/IkTDOR2cFHA) ​​​​​​​Join a team driven to make a difference, one child, one family, and one organization at a time. Come build a brighter future with us .

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