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Danaher Corporation Global Product Marketing Manager BioProcess Hardware in Marlborough, Massachusetts

Be part of something altogether life-changing!

Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.

Cytiva is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

The Global Product Marketing Manager will be an integral part of Cytiva’s BioProcess Downstream team, responsible for developing and executing multi-channel product marketing initiatives for the Downstream hardware product portfolio (e.g. process chromatography and filtration systems, process chromatography columns). This dynamic individual will collaborate across cross-functional teams to contribute to the overall growth of the global business. The role will contribute to Downstream portfolio growth by executing product marketing plans, including new product development & current portfolio initiatives such as product positioning and loyalty programs. A strong focus on content and digital marketing activities is essential. He/she will also help develop qualitative & quantitative customer insights.

Develop multi-channel marketing initiatives for BioProcess Downstream Hardware

  • As a member of the global marketing team, serve as a brand representative, understanding, supporting and communicating our multi-brand strategy in every aspect of our global marketing.

  • Generate market insights through market research including VOC feedback, monitoring and participating in industry activities.

  • Understand and communicate customers’ values and needs and for the product/service offering

  • Support business decisions with market research and information focused on the industry, portfolio performance and the competitive landscape.

  • Research, identify and develop unique digital tools and customer interface

Create and implement tactical marketing activities

  • Execute marketing strategy in supporting the business growth objectives, working with stakeholders in product management, field and regional marketing, sales, technical modalities, and R&D

  • Assess portfolio competitiveness and drive clear product positioning via tactical execution through channel and content format

  • Analyze customer segments, competitor analysis, industry trends, market opportunities and sales funnels.

  • Manage processes and programs to increase customer awareness, preference and purchase intent (e.g. lead generation campaigns)

  • Support product application studies, projects, and collaborate closely with R&D and product management teams to execute content

  • Develop and launch marketing content for new product introductions and support existing portfolio through collaborations with Product Management, R&D, regional commercial and marketing teams

  • Partner with modality teams, product and field marketing to support regional product positioning, training materials, and other tools required

  • Monitor and report metrics and operating mechanisms to ensure achievement of business objectives (e.g. web channels, asset utilization, etc

Who you are

  • MBA or Master’s degree in Marketing, Business Administration, Engineering or related field

  • 5+ years’ experience in marketing, product marketing or related field

  • Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy

  • Excellent oral and written communications skills

  • Team oriented – ability to motivate and work well with diverse, global and cross-functional teams

  • Influencing skills – ability to motivate individuals and demonstrate organizational influence

  • Strong analytical and process skills

Preferred Qualifications

  • Experience of bioprocessing, e.g. process chromatography and/or process filtration

  • Deep marketing expertise in market & customer insights, product commercialization and branding

  • Healthcare product/industry acumen

  • Experience managing a global brand

  • Innovation – develop new ideas through collaboration and execute on creative ideas

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.

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