TJX Marshalls Email Marketing Supervisor in Framingham, Massachusetts
Marshalls Email Marketing Supervisor
Brand: TJX Companies
Framingham, MA, United States
Employment Type: Full-Time
Employment Status: Regular
Functional Area: Marketing
Success is always in style at TJX! Continue to explore career opportunities at TJX, a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support you by making TJX a terrific place to work. We are committed to leveraging our differences, and believe that the diverse skills, experiences and background that you bring into the organization will help us continue to succeed.
Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the U.K.; and TK Maxx in Australia. With over $33 billion in sales, more than 3,800 stores, and 235,000 Associates in 2016, TJX is an exciting place to grow your career!
EMAIL MARKETING SUPERVISOR, Marshalls
As the Email Marketing Supervisor, you will assist in the development of email marketing campaigns and other one to one communications to achieve brand goals and drive traffic online and in store.
Build Media and Digital Expertise
Stay on top of the competitive email landscape as well as email trends and best practices
Make recommendations for campaign improvement based on observations
Oversee the email production process to ensure process efficiency and on-time, accurate deployment of email campaigns
Oversee maintenance, and circulation of an email deployment calendar
Work cross-functionally with Brand Creative, Brand Marketing, Dev/Coding, CIA&L, & WSO to support email execution, from briefing to final deployment
Partner with Email Marketing Specialist to execute on email marketing campaigns by:
Setting up email campaigns within the email service provider’s tool.
Creating campaign tracking links within web analytics tool
Working through all rounds of proofing, changes, and final deployment.
Assist the Email Marketing Manager with the development of campaign segmentation
Work with Campaign team to execute email list pulls based on segmentation strategy
Deliver final assets and data to the third-party email service provider and/or set up email campaigns within the tool
Oversee the execution of A/B email testing
Monitor the deployment of email marketing campaigns
Lead email campaign development for new email related programs & projects (ex. triggers) and ongoing program refreshes
Support Email Marketing Manager in developing email content calendar and email campaign briefs.
Participate in cross functional sharing in development of email center of excellence
Utilize third party email service provider and web analytics provider reporting tools to gather and analyze results
Create daily, weekly and monthly email campaign results reports and make recommendations for optimizations
Create weekly & monthly reports to analyze and assess the performance of new programs & projects
The Skills that will Make You Successful
Strong partner and relationship builder
Strong presentation and written communication skills
Ability to operate and navigate a matrix environment
Agile and innovative thinker
Completed Bachelor’s degree
2-4 years of relevant experience in email marketing
What's In It For You?
TJX has campuses conveniently located off the Mass Pike and Route 495. With us, you'll not only enjoy working for an industry leader, but we also strive to provide a competitive salary and benefits package.
TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Posting Notes: Framingham || MA