Massachusetts Jobs

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Job Description

About the role:

You will focus on developing and implementing a comprehensive healthcare provider (HCP) strategy for transplant medicine. This includes defining brand positioning, creating key messages, and designing innovative tactics to educate and engage healthcare providers. You will collaborate closely with cross-functional teams to execute annual brand plans, utilizing various promotional channels such as digital advertising, websites, and peer-to-peer engagements. Integral responsibilities also involve managing vendor relationships, optimizing marketing strategies based on data insights, and ensuring compliance with regulatory requirements. The role requires a blend of strategic thinking, cross-functional coordination, and effective communication to drive business objectives in the pharmaceutical/life sciences sector. You will report to the Director, Marketing Lead Transplant - Rare Disease Business Unit.

How you will contribute:

• Design and operationalize the health care providers (HCPs) strategy for transplant with a focus on developing and maintaining key messages, defining brand positioning and targeting and designing core tactics, both foundational and innovative, to educate health care provider and drive the business

• Strategic partner in the development of the annual brand plan and deploys strategy through implementation of tactical plans

• Execute promotional programs and tactics to ensure delivery against brand strategies, including development of Core Visual Aid, Website, Key Opinion Leaders Videos, Digital Advertising, etc. and routing of materials through the Promotional Review Team (PRT)

• Lead the creation of unique customer experiences through focused promotional channels including personal, non-personal/digital, and peer-to-peer promotion across multiple customer segments (physicians, APPs, pharmacists, transplant coordinators, etc.)

• Collaborate with the field engagement team, HCP engagement lead, other Brand HCP Marketers, and vendors in the implementation of an Omnichannel approach

• Partner with Insights and Analytics (I&A) to distill insights, validate business opportunities, optimize marketing mix for HCPs and monitor return on investment of individual tactics

• Manage the relationship and budget with the Brand Agency of Record

• Develop creative briefs; design promotional material and ensure execution of messaging and brand strategy

• Identify design elements for programs and promotions designed to inspire desired customer behavior change in target segments

• Drive collaboration with all cross functional partners including sales, regulatory, legal, I&A, commercial operations, patient advocacy, medical affairs, and patient value and access

• Manage the product lifecycle from growth through maturity and implementing lifecycle strategies to maximize product value and market potential.

Minimum Requirements/Qualifications:

• Bachelor’s Degree required; accompanied by at least 6 years of experience within the healthcare, bio-pharmaceutical, and/or marketing fields.

• Advanced degree (MBA/PharmD/MS) preferred.

• Pharmaceutical/Biotech or relevant consulting experience required.

• Leverage data and analytics to distill insights and drive data-based decision-making.

• Established leadership traits with an ability to coordinate cross-functionally across the Integrated Brand Team, collaborate, and positively influence decisions. Historically demonstrated ability to drive cross-functional alignment and influence without authority.

• Demonstrated ability to break apart complex problems to create new solutions.

• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level

• Curiosity to understand best practices for channel marketing across industries; propose change and novel tactics for brand consideration.

• Experience managing numerous workstreams simultaneously to delivery on business prioties.

• Preferred, experience managing external vendors, specifically Agencies of Record, in driving the execution of marketing strategy and tactic design

• Preferred, experience representing the commercial perspective during the promotional review of marketing materials and programs

TRAVEL REQUIREMENTS:

• Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$133,000.00 - $209,000.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time