Massachusetts Jobs

Our client, the medical device manufacturing industry, is seeking a digital marketing specialist to join their team.

Job Title: Digital Marketing Specialist

Location: Cambridge , MA (Hybrid)

Pay Range: $30- $35/hr on W2

What’s the Job?

Email Marketing Manager (Temporary Position)

Overview: This position is a temporary role to support the Email Marketing team while the Email Marketing Manager is on maternity leave. The temporary Email Marketing Manager will work closely with the Associate Director of Email Marketing, Email Marketing Specialist, Project Managers, and the web team to manage daily operations of email marketing projects within External Relations at Harvard Business School. This role requires sound judgment, flexibility, and the ability to thrive in a collaborative, fast-paced, idea-driven, and creative environment.

Key Responsibilities:

• Manage real-time updates of the internal email calendar (Excel) and department-wide SharePoint calendar.

• Build emails within Salesforce Marketing Cloud and perform list pulls, data extension management, and list segmentation.

• Execute and manage email campaigns for event and program invitations, e-newsletters, e-appeals, and donor communications, coordinating with External Relations partners (Alumni Marketing, Alumni Relations, Development Communications, Development).

• Pull and analyze email metrics from Salesforce Marketing Cloud and CVENT, highlighting segmented data. Provide weekly updates and compile a comprehensive report after each event/program communication series.

• Manage recurring communications: weekly donor acknowledgments, monthly Investor Society Welcome emails, First-Time Donor Welcome, and recurring gift reminders.

• Create and maintain project setups in Workfront, including assigning stakeholders, updating project statuses, and ensuring deadlines are met.

• Archive sent emails as PDFs, and maintain the digital team's project database.

• Collaborate with the team on ad-hoc email tasks, including list combination, sorting, and variable management.

Basic Qualifications:

• 5+ years of experience, including 3 years managing email and web projects.

• Strong project management experience, preferably with cloud-based workflow systems like Workfront.

• Proficiency in email automation tools (Salesforce Marketing Cloud, CVENT preferred) and HTML/CSS for email.

• Intermediate to advanced Excel skills, for segmentation and data analysis.

• Familiarity with email marketing metrics, lead nurturing, marketing automation, and web analytics.

Additional Qualifications and Skills:

• Experience troubleshooting email rendering issues, especially for Outlook on desktop.

• Knowledge of web analytics tools, marketing automation, and trends in digital marketing.

• Strong communication and interpersonal skills, with the ability to manage multiple projects in a deadline-driven environment.

• Critical thinker with a sense of ownership, autonomy, and pride in work.

• Working knowledge of relevant terminology and technologies, including Adobe Photoshop, CAN-SPAM, GDPR, CASL, V-Lookups, alt-tags, bounce rates, deliverability, and click-through rates.

Top 3 technical or soft skills you’d like to see that will lead you to request an interview 1. Project management (strong experience in managing projects, preferably email/web related) 2. Proficiency in email marketing tools (expertise in Salesforce Marketing Cloud or similar platform) 3. Analytical and Data-Driven Mindset (intermediate to advanced Excel skills, data analysis)

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands— Manpower, Experis, Talent Solutions, and Jefferson Wells— creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity—as the best place to work for Women, Inclusion, Equality and disability—and in 2022, ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year, all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.