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System One Services Advertising Specialist in Cambridge, Massachusetts

Advertising SpecialistCambridge, Massachusetts

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Type:Contract

Category:Sales & Marketing

Job ID:157163

Date Posted:10/15/2020

Advertising Specialist

Our technology client in Cambridge is looking for an Advertising Specialist to join their team for a long-term contract. In this role, you will assume the day-to-day management of paid social marketing activities.

Responsibilities:

  • Assume ownership of paid AND display social campaigns including campaign development, optimizations, reporting/measurement and test planning management of external partners

  • Day-to-day management of Display Advertising activities

  • Work with Digital Strategy, Regional, Industry, Product and Horizontal marketing teams to gather inputs for campaign development and share back regular cadence of performance via established processes

  • Collaborate closely with Digital team on landing page development/optimization and ongoing landing experience coordination

  • Mentor regionally-located junior team members with operational oversight of their work

  • Collaborate with the brand, advertising and marketing analytics teams to build and analyze standardized report(s) to communicate strategy and impact of paid social and display activities

  • Ensure all activities are designed and executed in alignment with measurement/reporting framework

Requirements:

  • Bachelor's degree in Marketing or relevant discipline

  • 2-3 years of experience in directly managing paid activities in digital platforms Understanding of paid social, digital advertising, and web analytics platforms

  • Demonstrated analytical and problem-solving abilities

  • Demonstrated ability to take defined strategies and execute against them quickly and accurately, while proactively identifying and raising opportunities for improvements

  • Excellent verbal and written communication with great interpersonal skills

  • Proficient in Microsoft Office (specifically Excel)

  • Demonstrated ability to self-manage against defined time/budget requirements

  • SQL experience is a plus

  • Direct experience with day-to-day execution/management/optimization of Paid Social and Display advertising Agency experience a plus

If you are a fit, apply today!

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