Matter Digital Marketing Specialist in Boston or Newburyport, Massachusetts
Digital Marketing Specialist - Boston or Newburyport, MA
Matter is an independent and thriving brand elevation agency unifying digital marketing, PR and creative services. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services. We immerse ourselves in our clients? worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.
As we?ve grown, we?ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We?re proud of the many awards that we?ve garnered as a Top Place to Work and as a Top Agency in the US, but we?re equally as proud of the many organizations that we?ve helped through our agency-wide volunteer initiative. If you?re the kind of professional that takes their work seriously, but also doesn?t take themselves too seriously, this could be the place to grow your career. We?re currently looking for a dynamic, results-focused Digital Marketing Specialist to join our Digital Marketing team based in our Boston or Newburyport, MA office, working with clients across the agency. The Digital Marketing Specialist will be responsible for implementation of best-in-class digital programs that maximize our client?s success
Here?s a mix of what you?ll be doing day to day:
Work closely with the Digital Marketing teams to implement and manage digital marketing campaigns for clients
Lead and own the execution of digital projects including email marketing and marketing automation through HubSpot and other CRM platforms like Salesforce, Eloqua and some social media. Work with cross-functional teams and client leads as the digital specialist representative.
Contribute to development and analysis for new business pitches.
Help develop best-in-class measurement and analytics tools to drive better insights and ROI
Raise Matter?s digital IQ internally by identifying best practices, tools, case studies and campaigns. Keep up to speed with latest developments in Digital Marketing, identify new opportunities to improve our digital programs effectiveness.
Perform competitive analysis, research new opportunities, and use data to provide strategic recommendations that support client growth
Along with creativity, drive and self-motivation, your previous experience and attributes will include:
Minimum 3+ years of digital marketing experience? Email marketing and Website Analytics/Tracking experience required.
Foundational knowledge of social media channels including but not limited to Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.
HubSpot/marketing automation experience required. Salesforce, Eloqua or other CRM experience is a plus.
Direct client service experience a plus.
Paid digital media experience a plus.
Experience working with analytics software and tools a plus: Google Analytics, CMS, marketing automation platforms, etc.
Strong analytical and creative thinking skills with strong ability to generate insights, understand competitive analysis, and conduct market assessments
Experience with project management a plus.
Must be a team player attitude with ability to collaborate cross-functionally in a fast-paced environment.
Must have robust communications skills ? verbal and written (editorial content).
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.