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Nike Web Analytics & Audience Integration Lead in Boston, Massachusetts

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Computers have their own language. Which most of us don’t speak. But you do. And we need your fluency. Let’s face it. The modern world is shackled to computers so we need experts like yourself to keep us running. So come join our crew. You don’t have to call yourself The Computer Whisperer but we might.

Description

The Web Analytics & Audience Management Lead will be responsible for the data collection, integrity, and tag management of converse.com, in addition to leading our consumer audience platform. This role will combine a unique blend of hands-on web data integration and global stakeholder management to ensure our site analytics evolve at the speed of our consumers. This role is expected to have a blend of hands-technical expertise and strong digital commerce business acumen. They will lead the process full-circle from implementation, tag performance strategy, support, audience creation, data integrations, stakeholder management, etc.

Responsibilities:

  • Isresponsible for the implementation of new site variables and marketing tagson Converse.com, globally— from both a technical and stakeholdermanagement aspect

  • Isresponsible for the application management of our audience segmentationtool inclusive of data integrations, data integrity, conducting trainingsto enable business users, and a SME in the functionality and newcapabilities

  • Ownsand implements best practices with cookies and privacy

  • Ensuressite performance optimization strategy in regards to tagging

  • Workswithin an agile framework, handling a backlog and working with businessstakeholders to align sprints with requirements and timelines.

  • Partnersclosely with site developers to document & communicate requirements, andensure timelines, and site performance.

  • Engageswith third party marketing agencies to deliver against their taggingrequirement and runs loop of testing/feedback

  • Leverageshands-on JavaScript knowledge and data layer engineering expertise

  • Leadstesting and web debugging of new implementations and currentimplementation

  • Ownsengagement and vendor management with our tag and audience managementsystem vendor, Tealium

  • Developsdocumentation/processes around implementation and provides timelyproduction support for bugs

  • Supportsthe strategy for data processing, segmentation, attribution, and otherbusiness rules

Qualifications

We are looking for:

  • Bachelor'sdegree in Statistics, Business, Finance, Computer Science, Marketing, or arelated field.

  • Minimumof 5 years experience in web analytics working with tag implementations inan ecommerce environment

  • Hands-onwith JavaScript and confirmed experience with data layer implementations

  • Expertisein leveraging tag management systems (specifically Tealium IQ), includingthe ability to write custom JavaScript within the tool.

  • Expertisein both backend/front end of Adobe Analytics (Omniture) or similar tool, and website data collection andprocessing

  • Abilityto both technically execute web engineering projects, and project manage businessstakeholders

  • Experienceworking in an agile framework and owning backlog management

  • Understandingof overall retail data architecture and how operational sourcesconnect with site data sources for a complete view of the consumer

  • Confirmed ability totranslate complex technical solutions into user-friendly training and ad-hocsupport

Qualifications

We are looking for:

  • Bachelor'sdegree in Statistics, Business, Finance, Computer Science, Marketing, or arelated field.

  • Minimumof 5 years experience in web analytics working with tag implementations inan ecommerce environment

  • Hands-onwith JavaScript and confirmed experience with data layer implementations

  • Expertisein leveraging tag management systems (specifically Tealium IQ), includingthe ability to write custom JavaScript within the tool.

  • Expertisein both backend/front end of Adobe Analytics (Omniture) or similar tool, and website data collection andprocessing

  • Abilityto both technically execute web engineering projects, and project manage businessstakeholders

  • Experienceworking in an agile framework and owning backlog management

  • Understandingof overall retail data architecture and how operational sourcesconnect with site data sources for a complete view of the consumer

  • Confirmed ability totranslate complex technical solutions into user-friendly training and ad-hocsupport

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 00451737

Location: United States-Massachusetts-Boston

Job Category: Technology

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