Verint Systems, Inc. VP, Corporate Communications in Boston, Massachusetts
VP, Corporate Communications
Location US-Remote (United States)
Job ID 15698
Overview of Job Function:
The Vice President,CorporateCommunications will partner with the senior leadership to develop, direct and oversee the communications strategy, planning and execution. The position will collaborate with and leverage cross-functional, global teams comprised of marketing leaders and executives to develop and deploy communications across various channels, audiences, and regions. The position is responsible for brand and message strategy and communications that reinforce Verint’s market leadership, technology innovation and a deep commitment to customer success. The position will provide leadership for such key functions as marketing communications, public relations, influencer relations, analyst relations, internal communications, brand strategy, and creative execution.
Principal Duties and Essential Responsibilities:
Create and deliver strategic business communications that inspire and drive transformation in the customer engagement market and across the Verint employee base.
Drive an effective brand identity for the new, reimagined Verint company, ensuring clarity, recognition, and embrace of new positioning.
Support brand evolution as pure-play customer engagement software company through compelling creative, and consistent, aligned messaging across all global properties, channels, venues, and stakeholder audiences.
Plan and direct content creation for external communications channels via coordinated public relations, media relations, research, blog, and related thought leadership.
Drive strategy and execution of public relations and company awards programming.
Drive strategy and execution of industry analyst relations, analyst co-marketing and influencer relations.
Drive strategy and execution of marketing communications, partner with content marketing team to create compelling, measurable content to support thought leadership, programs, and campaigns, collaborating with peers on material development.
Drive strategy and execution of internal communications, including executive messages, special programs/meetings, and news updates via the company intranet.
Manage a direct team of communications and creative/design professionals.
Direct and manage various agency relationships including design and creative services, advertising, and public relations.
A 4-year college degree in communications, journalism, marketing or a related field, or the equivalent years of work history.
A minimum of 15 years of demonstrated experience with delivering effective communications strategies that create clarity around business strategy and drive cultural change in a software or technology organization.
A minimum of 10 years of progressive leadership experience leading teams within one or more similar lines of business, which may include marketing or marketing operations.
Direct experience leading change communications initiatives in global organizations.
Effective direct team and agency management experience.
Polished business acumen and understanding of communications in a publicly held company.
Ability to communicate with all levels of the organization confidently and effectively through both written and verbal communications.Ability to write concise, compelling materials in different styles fordifferent types of publications and audiences, including social media and the web, within deadlines and aligned with corporate guidelines.
Ability to craft presentations, papers, thought leadership articles, brochures, datasheets, case studies, press releases, web copy and other marketing communications materials based on technical documents and interviews.
Proven ability to make strategic decisions with confidence and influence.
Considerable success and comfort working in large, complex and matrixed organizations.
Proven networking skills and a proven ability to develop strong partnerships with key stakeholders across an organization to drive results.
Exceptional listening skills and ability to synthesize storylines as part of communication strategies.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC and Social Security verification.
As an equal opportunity employer, Verint Systems Inc. prides itself in providing employees with a work environment in which all individuals are treated with respect and dignity. This means we are committed to providing equal opportunity to all qualified employees and applicants for employment without regard to one’s race, color, religion, national origin, age, gender, disability, alienage or citizenship status, marital status, creed, genetic predisposition or carrier status, sexual orientation, Veteran status or any other classification protected by applicable federal, state or local laws. This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, compensation, training, leave of absence or termination.
Verint Systems, Inc.
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