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FREEMAN Vice President - Digital Strategy in Boston, Massachusetts

About Us

We are a global company of thinkers, designers, and doers. Freeman partners with our clients to build a connection with their customers by creating brand experiences that are seamless, innovative, and immersive. From strategy, creative, and digital to logistics and event technology, our teams place the client at the center, helping them connect to people in meaningful and personal ways. What makes us unique is our collaborative culture, intuitive knowledge, global perspective, and personalized approach developed from our 90-year legacy as an industry leader. Freeman connects people to a universe of opportunities that create a spark, build understanding, and inspire action.

Summary

The Vice President – Digital Strategy is responsible for leading digital operations and further building out structure as needed to scale and support incremental volume. Digital operations is the primary client facing team and this role will focus on the delivery of our products and services to grow Freeman revenue while also providing our customers with the highest level of digital live brand experiences.

Essential Duties & Responsibilities

  • Develop a client facing digital strategy practice

  • Define the roles and responsibilities for the digital strategy team working with product development, data strategy, core strategy, product marketing, and other functions. Continually re-assess these roles as needs change.

  • Ensure the alignment of digital operational initiatives to improve accountability, production, accuracy, efficiency, and costs; budgetary responsibility $5M and approx. team of 15 FTE.

  • Analyze and recommend event tech stack for clients

  • Lead a delivery team responsible for tech stack integration and reporting for clients

  • Evaluate and execute partnerships with 3rd party software offerings

  • Design and execute a 365 Integrated marketing platform for year-round content offerings on behalf of clients

  • Direct the execution of initiatives to improve performance, job cost, best practices and ROI

  • Ensure the use of efficient problem solving techniques, performance improvement initiatives, training and coaching techniques

  • Implement a talent management practice that enables employees to achieve business objectives as well as develop skills and build capabilities; build future leaders who can take on increased responsibility and grow within Freeman

  • Partners and collaborates with cross-functional leadership including key stakeholders in Strategy, Growth, Customer Experience and Digital to outline our digital strategy for clients

  • Benchmark industry best practices to measure and improve the organization's performance

  • Plan, review and manage budget objectives and expenditures by events and for the overall team

  • Performs other duties as assigned

Education & Experience

  • Bachelor’s degree preferred or equivalent experience

  • At least (10) ten years of experience in operations and/or digital technologies is required

  • At least (5) five years of leadership experience in leading and directing a team of management level direct reports is required

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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