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Publicis Groupe Vice President Account Director (Sports Sponsorships) in Boston, Massachusetts

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

We’re looking for a whip smart VP/Account Director who can consistently strengthen client relationships and bring powerful ideas and insights to life. If you’ve got the goods and you’re up for the challenge, read on.

Day to day, your role will include:

You’ll manage the client relationship, partner with senior leadership on high-level strategy and use their deep web knowledge to ensure strategic deliverables. Day to day, your role includes:

  • Eloquently articulating our views on digital business philosophies, keeping clients up to date on industry context

  • Selling new project ideas that align with client goals, both customer and brand

  • Maintaining a strong understanding of changes in the client’s industry and how customer needs are adapting

  • Continually inspiring clients with strong storytelling skills – you’re engaging, thoughtful and compelling

  • Partnering with clients and capability partners to build active brands

  • Owning the financials for clients, including forecasts, budgets and investments – ensuring that key financial responsibilities are mutually understood and agreed upon

  • Developing team members by coaching, training and identifying areas for growth – you’ll offer direct and consistent feedback and encourage your team to learn from mistakes

  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Qualifications

We’re looking for a talented VP/Account Director with impressive work experience, which includes:

  • Experience with the development and execution of large sports sponsorship / sports events multi-channel activation campaigns (think Olympics, World Cup, European Cups, Superbowl, etc.) demonstrating rigor in thinking, consistency in approach and polish in execution for all the facets of the campaign

  • In-depth understanding of the sports world, its target audience, and competitive landscape to be able to partner with client to develop their goals and marketing strategies and with the internal teams to develop briefs and ideas

  • A track record of creative and innovative sports centric projects leading cross-capability teams and fostering an environment able to deliver creative and powerful work that meets client objectives, pushes the creative envelope, and deepens the connection between the brand and the sports audience

  • Ability to develop and maintain positive and sustainable, long-term relationships with clients, partners and different stakeholders to activate sponsorships effectively, ensuring maximum exposure and ROI for the brand

  • Four years of college education, MBA degree and 10 to 12 years of experience (ideally at a creative agency), including four years of leadership experience in integrated marketing and client relationship management with a digital scope

  • Superb communication and presentation skills – you’re articulate, straightforward, engaging and effective

  • Effective time-management, impeccable organization and the flexibility to adapt quickly to changes

  • Proven project management and performance management skills – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively

  • Demonstrated budget management and resource planning experience

Got what it takes? We’d love to hear from you.

#LI-Hybrid

Additional Information

Digitas is an equal opportunity employer.

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