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WindStream Communications Upsell Marketing Specialist in Boston, Massachusetts

Upsell Marketing Specialist

United StatesReq #1337

Wednesday, July 10, 2024

Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.

  • As Kinetic, Windstream offers bundled services, including premium broadband, security solutions, voice, and digital TV to consumers through an enhanced fiber network.

  • Windstream Enterprise is a leading managed services provider providing strategic communications and security products to mid-size businesses and enterprise clients.

  • Windstream Wholesale provides high-capacity, high-performance networking solutions and services to other telecom carriers, data centers, content providers and enterprises.

The Windstream team provides innovative software and network solutions to connect people and empower business in a world of infinite possibilities!


About this Role:

The Upsell Marketing Specialist will manage the end-to-end subscriber/customer Base revenue-generation – from opportunity analysis to concept testing to performance/results analysis to optimization to broader deployment/launch & ongoing monitoring – while also ensuring a positive customer experience withKinetic:

  • Product/service cross-sell & upsell.

  • Revenue optimization & preservation initiatives.

  • Programs that activate & accelerate revenue.

What You’ll Do:

  • Understand the unique drivers of our business & customer behavior trends and prepare analyses to drive decision- making and performance.

  • Perform analysis among existing revenue-related campaigns & programs andidentifyoptimization opportunities.

  • Leverage insights todevelop initiativesthat proactivelyprotect andretainrevenue from ancillary products onexisting customeraccounts.

  • Proactively seek &identifynew strategies & opportunities to further enhance revenue by researching/analyzing data to enable informed insights & initiatives.

  • Workcross functionallywith front line teams for outside of the boxand proactive upsell opportunities.

  • Assistin the development of business cases to inform management decisionsrelativetonew programsand in-market trials, and set estimated metrics – targets,objectives, take rates, etc.

  • Identifytheappropriate customersegments, targeting and corresponding product/offer narrative to drive maximum revenue-driving campaigns.

  • Work collaboratively with the Pricingand Productteamson proposed initiatives and current initiatives in market thatimpactrevenue.

  • Manage & partner with cross-functional teams on program/campaign/offer implementation.

  • Analyze data from the Business Intelligence team in order toprovide insight into program performance and business implications.

  • Monitor results to continue tooptimizerevenue (drive up product attach rates, revenue-generation, revenue optimization)

Do You Have:

  • The successful candidate will be inquisitive, take initiative, and work to gain a solid understanding of the overall strategy of our business unit, continually seeking out ways to improve its results.

  • Experience and ability to work strategically through to tactically, and everything in- between.

  • ABachelor’sdegree in a business-oriented field, such as Marketing, Management, Revenue Management, Finance, BI/ Analytics

  • 7-10 years of experience in related field

  • Must be proficient with MS Office (Excel, Outlook, Word, and PowerPoint) and experience in Hyperion Essbase, SQL Server,Tableauor similar reporting tools is desired.

  • Experience developing business cases and modeling scenarios using data from multiple sourcesincluding owned customer behavior and business data, third party research and analysis, and more.

  • Familiarity with calculations for churn, ARPU, CPGA, and CLV/LTV

  • Ability to summarize findings and developappropriate narrative.

  • Track recordof building &maintainexcellent relationships, with ability to work well across varying levels and functions.

  • Track recordof delivering results, revenue

  • Position requires strong interpersonal skills, and the ability to organize and prioritize work to meet deadlines.

  • Solid analytical, organization and problem-solving skills and attention to detail

  • Strong verbal and written communication skills.

  • Ability to manage multiple priorities and workflow.

  • Possess flexibility to quickly pivot as the needs of the business change.

  • Commitments to excellence andhigh standards

  • Previousexperience in modeling and comparative analysis

  • Telecom experience preferred.

Physical Tasks - Standing Occasionally: 0-33% | Walking Occasionally: 0-33% |Sitting Continuously: 67-100% | Bending: Occasionally: 0-33% | Crouching: Occasionally: 0-33%|Pushing – Pulling: Occasionally: 0-33% | Carrying: Occasionally: 0-33% | Reaching Above Head: Occasionally: 0-33%|Lifting-Lowering >1-15lbs: Occasionally: 0-33% |Repetitive Hand Action: Medium Dexterity: Continuously: 67-100%| Fine Manipulating: Frequently: 34-66%

Audio Visual Needs - Hearing: Continuously: 67-100%|Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%|

Equipment Used in Job Performance/Working Environment : Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier

The starting compensation range for this job is $$89,300to $117,200.


Our Benefits:

  • Medical, Dental, Vision Insurance Plans

  • 401K Plan

  • Health & Flexible Savings Account

  • Life and AD&D, Spousal Life, Child Life Insurance Plans

  • Educational Assistance Plan

  • Identity Theft, Legal, Auto & Home and Pet Insurance


Windstream CIB Statement:

Connecting people in a world of infinite possibilities. Windstream cultivates a workplace culture where innovation and belonging are the cornerstones of our success. We are dedicated to empowering every member of our team to contribute their unique talents and perspectives, fostering an environment where creativity and innovation flourish. Together, we strive to build a more welcoming and connected future, both within our organization and in the broader community we serve.

Our Employee Resource Groups:

  • WinVets – Veteran Employee Resource Group

  • WOW – Women Employee Resource Group

  • WINPRIDE – LGBTQ+ Employee Resource Group

  • WBPN – Black Professional Resource Group

  • WARG – Ability Resource Group

  • LaFamilia –Hispanic Resource Group

  • AAPI - Asian American Pacific Islander Resource Group

Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Notice to Non-U.S. Citizens: Windstream, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Windstream with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Windstream’s network. If you are not a U.S. citizen, please notify your recruiter or email as soon as possible for information on Windstream’s foreign personnel disclosure and approval requirements.

Other details

  • Job FamilyMarketing

  • Job FunctionMulti Discipline

  • Pay TypeSalary

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  • United States