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Omnicell, Inc. Sr. Product Marketing Manager in Boston, Massachusetts

Sr. Product Marketing Manager

Location Boston, MA

Job Category Marketing

Employment Duration Full-Time Regular

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Do you want to make a meaningful difference in the quality of healthcare? Omnicell is empowering health systems and pharmacies to radically transform the way they manage medications, so they can achieve the vision of the Autonomous Pharmacy. Thousands of hospitals, pharmacies, skilled nursing facilities and care homes trust Omnicell to provide continuous innovation. They need us to deliver solutions to meet the ever-evolving challenges of the healthcare landscape. We encourage creative problem solving and outside-the-box thinking that only a diverse, well-rounded workforce can bring.

Join us as we build on our powerful combination of advanced automation, predictive intelligence, and expert services to create a safer future for patients—one where medication errors are a thing of the past. You’ll be joining an organization whose culture encourages individual development, rewards intellectual curiosity, and embraces an inclusive environment. Join our growing company and help shape the future at Omnicell!

Sr. Product Marketing Manager

The Sr. Product Marketing Manager is accountable for the development and full optimization of marketing programs within Omnicell’s Intelligence Solutions portfolio. This role will function as the go-to-market lead for new and existing customer solutions. Works closely with sales leadership, marketing, and product management to ensure solutions, messaging, programs, and tools are addressing the critical needs of this emerging market. Identifies innovative marketing opportunities and partners cross-functionally to execute.


  • Manages to message and value prop across all phases of the product life cycle. Focuses on the creation of marketing content and materials to meet the specific needs of current and/or potential new customers to drive growth.

  • Accountable for marketing messaging, both corporate-focused and product-specific, for prospects, end-user customers, and sales teams.

  • Creates strong positioning, segmentation, and targeting to drive sales and market penetration.

  • Works closely with sales, marketing communications, and product managers to help ensure that product positioning meets the current and/or emerging needs of the specified market segment(s).

  • Ensures the emerging and current markets’ needs are identified and well understood. Develops inalienable proof points to support market claims with meaningful data.

  • Creates and rolls out optimized sales support materials for the target segment(s).

  • Supports sales teams in the development of sales solutions, positioning, and presentations appropriate for specific customers

  • Develops appropriate marketing plans, solution sets, and customer approaches for maximizing sales & margin

  • Collects marketing and customer intelligence, partnering with Marketing Intelligence and customer success to revise/update market positioning Drives marketing strategy, pricing, channel management, bundling, and other promotional activities

  • Participates in the annual strategic and operating plan process representing the target market segment.

  • Creation of content for marketing collateral, articles, website, social media

  • Partners with marketing to activate and update potential social channels, developing and implementing content strategies and analysis of efforts and value gained.

  • Support the development and management of PR including media needs and relationships, partnerships with advisors, and agency management

Required Knowledge and Skills:

  • Advanced product marketing skills; Proficiency in new product launches

  • Results-oriented, growth-focused

  • Demonstrated ability to take the initiative and be accountable for results

  • Able to provide subject matter expertise in complex situations

  • Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions

  • Ability to handle multiple projects simultaneously and effectively prioritize to achieve optimal results

  • Superior stakeholder management - Works well with marketing, product development, sales and customers to understand and appropriately respond to market and business needs

  • Ability to interface effectively and collaborate with peers

  • Ability to gain strong field sales solutions positioning buy-in and execution

  • Strong communications and teamwork skills; Must possess excellent verbal and written communication skills. Must be a confident communicator and presenter to both customers and leadership

  • Advanced skills with Microsoft Word, Excel, PowerPoint, Access, Visio, etc.

  • Passion for advancing the care of patients and experience of healthcare professionals

  • Desire to work for the overall success of the company and willingness to go beyond– highly motivated

  • Design skills – Advanced Adobe, PowerPoint skill

Basic Qualifications:

  • Bachelor degreewith at least 8 years of experience in a product marketing role within a technology/healthcare/medical sector

Preferred Qualifications:

  • SaaS Product Marketing experience

  • Experience with narrative design

  • MBA / other advanced degrees

  • Healthcare supply chain experience

Work Conditions:

  • Office Environment (remote COVID19)

  • Travel: Approximately 30%

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

Omnicell will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.