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Thermo Fisher Scientific Regional Marketing Development Manager, Genotyping in Boston, Massachusetts

When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.

Location/Division Specific Information

This position is located within the Life Sciences Solutions Group at Thermo Fisher.

How will you make an impact?

The Regional Market Development Manager (RMD) for Genotyping is responsible for the Go-to-Market strategy development, implementation and demand generation in North America and is part of the commercial organization supporting the Genetic Sciences Division (GSD) portfolio which provides high-value genomic data to assist critical decisions in research and applied markets. S/he will be responsible for developing and implementing local regional campaigns as well as implementing globally developed campaigns within the region in support of the yearly revenue objectives for the research, biobanking, testing and agrigenomics segments. Reports to Director, Regional Market Development.

What will you do?

  • Define and implement regional and globally developed campaigns, events and promotions to build a pipeline of prospects, and engage with customers across research and industrial segments

  • Collaborate across multi-disciplinary teams and cultivate key partnerships with KOLs in support of strategic programs.

  • Combine strong scientific understanding with strategic analysis, business acumen and leadership skills

  • Lead cross functional teams as an individual contributor to develop tactical action plans that drive revenue growth

  • Develop annual strategic marketing plans and network them with Sales, Product Management and Global Market Development

  • Proactively lead a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.

  • Update plans quarterly based on the market opportunity and channel feedback and network them for alignment and execution support.

  • Drive qualified lead generation and conversion programs that result in sales and long-term customer satisfaction. Measure and report on market effectiveness.

  • Act as a project lead and liaison to internal and outside vendors, maintaining excellent professional relationships, in order to facilitate the conversion of marketing ideas and messages into effective marketing programs.

  • Develop messaging & tools that communicate the value/brand directly to customers through multiple channels, including sales force, digital marketing, events and word of mouth strategy.

  • Gain customer insights to develop tools and shorten the sales cycle.

  • Synthesize customer experiences and feedback to product management and global marketing for strategic message, applications and product concepts.

  • Support Commercial in-field activities including customer & field education on utilization of new and existing TaqMan and microarray-based products.

  • Develop scientific proof points to increase system placements and reagent utilization.

  • Maintain relevant knowledge of competitive activities and develop effective countermeasures.

  • Develop and implement sales force training with assistance from relevant partners; participate in sales discussions and customer visits, where possible.

  • Work collaboratively with the sales force on business development opportunities.

  • Lead and drive strategy, cross-business coordination and tactical execution for selected North America-based trade shows and conferences, from large international conferences, to smaller local workshops and seminars.

  • Establish relationships with customers, key opinion leaders

How will you get here?

Education

  • Bachelor's degree in molecular biology, genetics, biology, with 5 years in a Life Sciences or genomics in a marketing or product marketing role.

Experience

  • Experience in sequencing, genotyping or expression markets. Sales experience a plus. In depth knowledge of the genomics market and competitors with knowledge of applications.

  • Lab experience in genomics technologies such as PCR, Microarray or Sequencing

Knowledge, Skills and Abilities

  • Functional understanding of corporate marketing functions, planning and strategy.

  • Proven track record of success in growing sales in clinical molecular genetics or diagnostics, including managing relationships with Key Customers/ opinion leaders in their field

  • Proven experience in a strategic role working collaboratively and independently to drive results

  • Customer focused, results driven and demonstrated business acumen

  • Able to develop, align and execute impactful tactical plans with clear objectives, quality deliverables and key performance metrics.

  • Ability to work on problems of routine to diverse scope. Ability to influence at a senior level without direct authority. Identifies problems, proposes resolutions, answers questions from customers and sales colleagues, gains cooperation of others to implement efficient solutions.

  • Field travel up to 25% travel.

  • Utilize proven organizational skills to successfully manage territory sales activities.

COMMUNICATION, WRITTEN AND ORAL

  • Participate proactively and consistently, and play an active, positive role in working through various levels of operating mechanisms, including internal and external partners to achieve goals of the company, customer, and colleagues.

  • Provide routine updates through verbal and written communication of successes, failures, best practices, etc. to improve the overall operating efficiency of the team.

  • Must be willing to learn and take coaching from peers and supervisors/superiors, both in success and failure.

At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

*EVCOM2020 *GTSDouble

Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.

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