SOPHiA GENETICS Product Marketing Manager, IRD in Boston, Massachusetts
The Product Marketing Manager for Inherited Rare Diseases (IRD) will work closely with teams across SOPHiA GENETICS, specifically Product Management, Events, Scientific Communications, Public Relations, Sales, and Digital Operations, to develop effective marketing plans, drive commercial lead generation, and communicate the benefits of SOPHiA GENETICS products to customers.
The Product Marketing Manager is responsible for delivering seamless and effective multi-channel commercial marketing campaigns to meet business objectives in the most efficient manner. She /he ensures messaging consistency for SOPHiA GENETICS products across a range of strategically planned opportunities in print, media, events, and digital channels.
You will be Tasked with:
Plan and drive the execution of new product launches and commercial marketing campaigns designed to drive lead generation, product and brand awareness, and revenue.
Develop commercial marketing campaign concepts and collateral with internal and external resources, including account-based marketing strategies and collateral.
Monitor and analyze the effectiveness of commercial marketing activities to drive incremental optimization and improve ROI.
Drive the development of annual marketing plans, partnering with Product Management, Sales, and Marketing team members.
Regularly align with other communication functions across the company, including internal communications and external media relations.
Analyze and report on industry-leading and competitive commercial marketing strategies.
Contribute to the overall digital marketing strategy to drive customer acquisition, engagement, and retention via online channels.
Ensure product and solution message consistency across all corporate communications channels.
5+ years of experience as a Commercial Marketing, Product Communications, or Marketing Communications Manager within the Life Sciences industry. IRD experience a strong plus.
Proven track record of conceiving and executing marketing campaigns with positive commercial results.
Strong writing and market research skills a plus.
Strategic mindset including innovation and critical thinking, plus strong business acumen with the flexibility to adapt to changes.
Capable of managing multiple challenging assignments with competing priorities.
Demonstrable cross-functional teamwork, communication, and interpersonal skills.
Experience working with project management and digital marketing tools, including Google Analytics.
Sense of ownership and pride in campaign performance and its impact on the company’s success.
Team player with excellent time-management, interpersonal, and communication skills.
A flexible, friendly and international working environment with a collaborative atmosphere
An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
A fast-growing company with plenty of opportunity for personal growth and development
Location: Boston, MA
Start: ASAP (or as agreed)
Contract type: permanent full-time
If you think you fit this position, please send a CV and a cover letter. Please note that incomplete applications will not be considered.
After an initial screening process, candidates will be invited for remote interviews. Selected candidates will then be invited for personal interviews.