IBM Product Marketing Leader – Telco and IBM Public Cloud in Boston, Massachusetts
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Location: Austin, New York, Raleigh
Do you have experience in Product Marketing for Telecommunications solutions? Or have you worked in or with Telecommunication industry in a customer-facing/architecture/delivery role and are passionate about messaging, solutioning and simplicity? Can you scale your Telco domain knowledge and/or Portfolio/Product Marketing skills to span the scale of IBM’s public cloud? Then, this role would be right for you.
We are seeking a strong senior Product Marketer that cuts across the full IBM public cloud portfolio, part of which will have special emphasis on the Telecommunications domain. You are passionate about digital transformation especially in the Telecommunications industry. You are someone who understands key personas, their challenges, pain points, solutions and articulate complex concepts into simple terms that make sense to Customers, Prospects, Ecosystem partners and Sales. You will be responsible for shaping our messaging and positioning of Hybrid Cloud solutions for IBM’s public cloud, for Telcos and Telco ecosystem. You will work with a variety of stakeholders, including the Telco Industry marketing team, Offering Management aka Product Management, office of CTO, Sales, Services, Campaign, Social, Competitive, Digital and Sales enablement teams to build and amplify IBM’s point of view and drive pipeline and revenue goals.
You must be self-motivated, must have demonstrated excellent leadership in challenging situations, collaboration and proficient business acumen. You will participate with executive management in the development of the worldwide mission and vision for the given business unit. While this is an Individual Contributor role, you are expected to collaborate and influence key stakeholders.
You will a part of the IBM Public Cloud business unit and will be a key stakeholder in driving the future of IBM’s public cloud.
Build messaging for IBM’s public cloud and Telecommunications initiatives, focused on simplicity and business outcomes
Drive all activities related to understanding the personas (buyer, influencer, user) of a buying cohort.
Lead multi-functional teams in articulating IBM's point of view, marrying the unmet needs of the target segment with a differentiated solution, and describe how solution attributes deliver desired outcomes.
Source prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs.
Develop, plan, and execute Go-to-Market programs that represent the voice of the customer, advocating a point of view that serves their needs and differentiates our offerings.
Lead multiple initiatives across Marketing, Sales, Offering Management/Product Management and be a key voice in cross-functional programs
Lead all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.
Manage all activities related to understanding the personas (buyer, influencer, user) of a buying cohort.
Guided by general business directives with latitude to define priorities and resources to activate the marketing team members in bringing the point of view to life with meaningful campaigns.
Accountable for the results of outcomes, demonstrating leadership throughout all projects.
Reviews offering NPS score and win-loss analysis regularly to improve offering experience, anticipating problem areas and methods to solve them.
Required Technical and Professional Expertise
10+ years of experience in the Technology industry, across one or more of these key areas: Product Marketing, Customer facing roles like Sales, pre-Sales, deployment, architecting
Self-starter, who works with various stakeholders and build solution, without much supervision
Demonstrated ability to understand the complex topic of cloud and simplify messaging
Preferred Technical and Professional Expertise
15+ years of experience in the Technology industry, across one or more of these key areas: Product Marketing, Customer facing roles like Sales, pre-Sales, deployment, architecting
Assimilate available data, including Market data and anecdotal information to drive solutions
Work well within matrixed organization and Collaborates with multiple stakeholders who may/may not have the same common objectives, and get work done
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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