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Merck Omnichannel Strategy Lead U.S. Oncology Marketing Strategy and Operations (HYBRID) in Boston, Massachusetts

Job Description

The Omnichannel Strategy Lead for U.S. Oncology Marketing Omnichannel Strategy and Operations will be responsible for the development and enhancement of unique Oncology customer experiences for all personas across Health Care Provider (HCP), Patient, and Payer marketing. A need for expertise across all channels is critical and this role will need to work closely with the US Market to ensure best practices/recommendations are implemented.

The Omnichannel Strategy Lead for the U.S. Oncology Omnichannel Strategy and Operations team reports to the Director of the U.S. Oncology Marketing Omnichannel Strategy and Operations Team.

Primary Responsibilities

  • Partner with US Oncology Health Care Provider (HCP), Patient, and Payor Marketing Teams and US Market Commercial Operations – capability functions to identify Health Care Provider (HCP), patient, and key account personas and develop preferred experiences for each persona

  • Prioritize physician and digital channels based on preferred customer experiences to include in omnichannel engagement strategies and plans for each Oncology-specific customer type and persona

  • Develop preferred experiences within and across each priority channel to maximize customer experience

  • Identify, develop, maintain, and evolve US Oncology customer experiences across all personas

  • Identify pain points in the Oncology customer experiences and partner with , US Market Commercial capability functions, US Human Heath, and other functions to address pain points and increase overall customer satisfaction

  • Support development of US Market omnichannel roadmap by continually providing US Oncology omnichannel customer experience requirements into the evolving US Omnichannel Roadmap

  • Identify Oncology-specific/bespoke data and research requirements to inform the development and evolution of customer experiences

  • Work in close partnership with US Oncology Customer Experience & Data Insights colleague

Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office/work from home ability). Relocation assistance provided.

Education Minimum Requirements

  • Required: Bachelor's degree

  • Desired: Master's degree

Required Experience And Skills

  • Minimum of five (5) years of marketing strategy, customer experience, and multi-channel marketing with an emphasis on Omnichannel digital strategy that optimizes overall customer experience to drive business results.

  • Understanding of US Healthcare Systems, including the nature of business interactions & dynamics between payers, regulators, physicians, and plan members

  • Proficient in working within collaborative, fast-paced environments, building and maintaining strong relationships, peer influence, building effective working relationships with colleagues, and delivering high-quality work

  • Demonstrated strategic thinking, problem-solving, analytical critical thinking, and planning skills

  • Demonstrated strength to function and influence others effectively in a fast-paced, ambiguous environment, with frequently changing priorities

  • Strong business acumen with ability to translate complex concepts clearly and concisely to broad audiences.

  • Strong project management and execution skills, with experience working in agile environments

Preferred Experience And Skills

  • Associate Director Level of Marketing or equivalent from Agency/Consultancy

  • Oncology pharmaceutical marketing experience

  • Omnichannel marketing experience

  • Agile team experience

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.

Current Employees apply HERE (https://wd5.myworkday.com/msd/d/inst/1422$1533/rel-task/3001$14.htmld)

Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)

EEOC GINA Supplement​

OFCCP EEO Supplement (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf)

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Residents of Colorado:

Click here (https://survey.sogosurvey.com/Survey1.aspx?k=SsQYWYYQsQRsPsPsP&lang=0) to request this role’s pay range.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

Yes

Hazardous Material(s):

Number of Openings:

1

Requisition ID: R203762

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