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Brand Networks Media Buyer (Paid Social) in Boston, Massachusetts

Company Overview:

Our purpose is to help the world’s best brands build new and meaningful relationships with their employees and customers through our innovative products, technology, and services. Since 2006, the company has created marketing and advertising solutions that blend engineering and expertise to drive results across all social channels. More than 1,500 businesses have trusted Brand Networks to solve their newest and toughest challenges. Brand Networks has offices in Boston, Bentonville, Hyderabad, New York, Rochester, and Sydney.

Description:

The role of the Media Analyst is to flawlessly build, analyze and support paid social campaigns for a variety of clients. The Media Analyst will have a keen understanding of social and digital media, and experience leveraging various ad types and objectives to drive results.

Responsibilities:

  • Primary owner of campaign trafficking, optimization, troubleshooting and reporting for a portfolio of managed accounts

  • Provide consistent optimization of campaigns to exceed client expectations

  • Creating and monitoring advertising campaigns using the Brand Networks platform across various social media channels including Facebook, Twitter, LinkedIn, Pinterest, and Snapchat

  • Recommending, implementing and reporting optimization recommendations for performance improvement to advertiser or agency

  • Communicating and collaborating with internal teams regarding campaign delivery data pertinent to client and business goals

  • Monitoring daily campaign pacing and performance to exceed client KPIs and expectations

  • Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing

  • Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients

  • Managing internal and external communication during all phases of an active campaigns lifecycle

  • Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed

    Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study

  • 2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred

  • Intermediate Excel skills: comfort with pivot tables is a MUST

  • Experience in working with large datasets and performing quantitative analysis

  • Demonstrated critical thinking ability

  • Proven ability to manage multiple projects at a time while paying strict attention to detail

  • Self-starter who is comfortable with an ever-changing environment

  • Energetic, driven to succeed, team player

    Why Join Brand Networks?

    We have a diverse culture and engaging workforce with the following benefits:

  • Competitive Salary

  • Profit-Sharing

  • 401k Retirement Plan

  • 6 Months Paid Family Leave

  • Generous amount of Paid Vacation, Holidays, and Sick days

  • Health, Dental, & Vision Benefits

  • Wellness Perks

  • Life Insurance

  • Experience with the largest and most reputable brands in the world

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