Job Information
Publicis Groupe Lead Content Strategist in Boston, Massachusetts
Company Description
Our Lead Content Strategists help shape the content architecture of digital products and services that people love to use.
At Digitas, we do CS a little differently. Our Content Strategists are an integral part of our Design team. Their backgrounds run the gamut from UX to publishing, startup to agency. They empathize and solve users’ problems, they are well-versed in modern digital experiences, and they are driven by delivering—and supporting—the best possible solution. They are team players who collaborate on a vision and drive it forward, and they aren’t afraid to get their hands dirty making things.
Job Description
What you’ll do
Drive the end-to-end CS process from ideation to execution across multiple projects
Understand strategic business goals—and challenge them when needed
Work with your team to solve complex problems and find the clearest, most compelling way to communicate the solution
Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
Collaborate deeply with design, strategy, technology, account management and other disciplines
Practice and evangelize customer-centric thinking
Qualifications
A few things we want to see in you
Demonstrable understanding of content strategy for digital products, content platforms, and branded experiences
Clear understanding of how content and design work together
Complete comfort ideating, sketching, and riffing with your team
The ability to execute, organize, and defend the work
A fanatical obsession with the quality of work that gets delivered
Enough development, research, and process experience to be dangerous
Informed opinions
A creative skill I wouldn’t have thought to list here
The ideal candidate will have
A portfolio of relevant work: It should showcase your experience in the design process, creating XD content, and solving real user problems through words
At least 6 years professional experience, 4 years in content strategy with a focus on UX
Experience translating data into strategic recommendations
Understanding of user-centric design and product development best practices
Awareness of the latest XD, technology, and content trends
Exceptional skills writing short- and long-form content
Experience with tools like Figma and Screaming Frog a plus
Additional Information
Digitas is an equal opportunity employer.