Danaher Corporation Global Product Marketing Manager, Service (Evergreen) in Boston, Massachusetts
Beckman Coulter Diagnostics, an operating company of Danaher Corporation, is recruiting for a Global Product Marketing Manager, Service. This role can be remote based.
By applying to this "Evergreen" posting, you are expressing interest in future positions at Beckman Coulter. This job ad is a proactive way to share your resume with us. All applications will be reviewed on a timely basis.
Wondering what’s within Beckman Coulter? Take a closer look.
Join a team where you can be heard, be supported, and always be yourself. At Beckman Coulter, a Danaher company, we’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates.
Our work helps improve millions of lives. We hope you’ll see yourself here, too!
The Global Product Marketing Manager, Service will be responsible for the Service product launch strategy, product commercialization. You will be part of the Global Product Marketing team reporting to the Sr Manager, Global Product and Services Marketing. This is an exciting role as our diagnostic systems are used in complex biomedical testing, and are found in hospitals, reference laboratories and physician office settings around the globe.
If you’re a marketing leader whose leadership style revolves around empathy and humility; and you have a consistent record of driving engagement and high-quality product launches, we want to hear from you.
In this role you will:
Create and own global marketing strategy and value proposition for Beckman Coulter’s Services solutions.
Lead Beckman Coulter’s New Product Launch Excellence Process for Service solutions, which includes the development of the marketing plan, claims matrix vs. competitors, develop value proposition & messaging, persona map, launch action plan, VPM, and creation of the commercialization readiness team wheel.
Collaborate with the Strategic marketing organization and regional marketing partners to develop highly effective commercialization strategies based on the robust development of market segmentation and Voice of Customer research.
Leverage internal/external data and critical thinking in an effort to answer important business questions that provides clarity around the value and cost profile of our products and solutions.
Partner with marketing communications on the marketing communications strategy for a global audience that best suits the category of the launch of the product and/or solution.
Develop content that is relevant and meaningful to the customer audience.
Review all campaigns and enablement tools relating to Service before launch.
Work across teams and geographies to develop global marketing programs for new and existing segments and solutions with robust and creative go-to-market strategies.
Proactively monitor competitive intelligence and generate insights.
Measure team success through daily management of key measures which may include leads generated; region revenue/ASP; market share by category by customer segment.
Regularly interact with executive level management regarding challenging matters of major importance to the company.
Influence, and motivate people from diverse backgrounds and lead cross-functional global business teams.
Be a thought leader with Best-in-Class knowledge of marketing technology and related technical applications and infrastructures.
Bachelor’s Degree with 9 years successful marketing experience or Master’s degree with 7 years experience
Experience leading new product/services launch strategies
Experience in large, global, matrixed organization
Ability to travel globally
It would be a plus if you also possess previous experience in:
- Previous service marketing experience, highly desired
Beckman Coulter, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to associates’ and their families’ lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
At Beckman Coulter, we’re driven by a sense of wonder for what we can create—and what we can become. Here, you’ll accelerate your career while driving innovation that improves lives. You’ll work hard and try new things, with guidance from committed leaders, powerful DBS tools Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) , and the support of a global organization. As part of the Danaher family of 67,000 associates across the globe, your possibilities for growth and development are unparalleled.
We believe that creativity and innovation thrive when the most diverse set of voices are heard, and that’s why we’re taking concrete steps to ensure that we’re fostering an inclusive and engaging workplace for our team. If you’d like to learn more, read stories from our associates on our Careers Blog (https://jobs.danaher.com/global/en/blog) or contact one of our recruiters.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .
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