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Manulife Director of Marketing, Real Estate Investment Management in Boston, Massachusetts

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

Director of Marketing, Real Estate Investment Management

This role is integral to the ongoing development and management of marketing and communications initiatives to support Manulife Investment Management's private markets business with a focus on the global real estate investment management business.

Manulife Investment Management’s real estate investment team manages over 73 million square feet of real estate assets globally on behalf of our clients including Manulife’s general account. Our team is expanding its real estate capabilities to meet evolving market opportunities and build a strong and diverse global culture as an entrepreneurial investment manager.

The Director of Marketing is responsible for implementing sound project plans and strategies to enable the business to continue to expand its offerings to investors globally through the development and execution of comprehensive and integrated marketing programs. Strong project management and the ability to manage multiple collaborators is a requirement.

The role requires the ability to work with business leaders, product development and sales to extract and interpret content for sales materials, thought leadership and investor communications. Projects include a wide variety of tasks including but not limited to digital strategy including ownership of website content, branding and design, capabilities decks and investor pitches, speaking engagement support, and media relations support.

The Director of Marketing will have exposure across divisions and levels of the organization, and dealing with a wide-cross section of collaborators including internal clients, current and prospective external clients and senior executives.


  • Drive the marketing and communication strategy for the real estate investment management business;

  • Ensure timely execution and delivery of multiple marketing projects to internal clients; delivering above-expectation, on-time and on-budget;

  • Ensure effective and consistent articulation of brand and messaging consistency across various audiences, both public-facing and internal;

  • Work closely with the team to develop compelling responses to RFP opportunities and win new clients and business

  • Work closely with the team to develop and complete a comprehensive sustainability program;

  • Managing operational processes to facilitate marketing campaigns such as compliance and legal review, material creation and working with subject matter experts;

  • Strong design understanding with the ability to provide direction to Manulife's internal branding partner for the design and execution of marketing materials;

  • Strong copywriting and editing capabilities with a focus on customer-centric messaging;

  • Keep abreast of current trends and maintain expertise in evolving marketing platforms and resources to develop and maintain best in class solutions;

Key Attributes for Success:

  • Dedicated and execution-focused within a face past environment with time sensitive projects

  • Strong project management skills; Ability to pull content from multiple sources and keep on top of ever changing deliverables within required timelines

  • Superior communication skills; both written and orally, able to address senior executives

  • Dynamic and passionate with a strong business insight

  • Self-motivated, yet able to take direction well

  • Customer-focused; putting the customer first, and quickly understand what drives customer decisions, and what motivates different types of customers in different situations;

  • Initiative; Confidence and diplomacy to liaise directly with colleagues throughout the organization to get what’s needed to get the job done

  • Able to respond positively to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in the ever-shifting landscape of the industry


  • University or college degree in marketing, communications, public relations or journalism / media.

  • 10+ years progressive work experience in a marketing function, or in a related field, with a minimum of 7 years of experience in the real estate investment management industry

  • Excellent communications skills with strong ability to create, compose and edit written materials that are impactful and compelling.

  • Results oriented with strong project management skills and proven ability to develop, recommend and implement marketing and communications plans and strategies to meet business objectives.

  • Excellent interpersonal skills with the ability to influence, negotiate and build consensus effectively, and to collaborate with senior executives.

  • Proven ability to adapt in a dynamic, ever-changing work environment.

  • Hands-on and proactive with initiative to work with minimal supervision.

  • High level of creativity combined with strong business sense to deliver dynamic and effective messages and solutions.

What can we offer you?

  • A competitive salary and benefits packages.

  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

  • A focus on growing your career path with us.

  • Flexible work policies and strong work-life balance.

  • Professional development and leadership opportunities.

Our commitment to you

  • Values-first cultureWe lead with our Values every day and bring them to life together.

  • Boundless opportunityWe create opportunities to learn and grow at every stage of your career.

  • Continuous innovationWe invite you to help redefine the future of financial services.

  • Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.

  • Championing Corporate CitizenshipWe build a business that benefits all collaborators and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Boston, Massachusetts

Salary range is expected to be between

$111,900.00 USD - $201,420.00 USD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Company: John Hancock Life Insurance Company (U.S.A.)