Thermo Fisher Scientific Digital Marketing Specialist – Paid Search (SEM) in Boston, Massachusetts
Digital Marketing Specialist – Paid Search (SEM)
Requisition ID: 190770BR
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
Location/Division Specific Information
The Biosciences Division (BID ) is a $2.5 billion business with 4,000+ employees across the globe. Our team serves 480,000 customers with 70,000 products in 180 countries. The majority of the business comes from academic and government funded customers, with the rest of the business coming from the pharmaceutical, biotech and healthcare industries as well as from the industrial market. With more than 4,000 patents, over 770,000 scientific citations and 70,000 products, BID is grounded in science.
Location: Carlsbad, CA or US remote
How will you make an impact?
We are looking for a passionate digital marketer to join our Paid Search Team. This role will assist the SEM Managers with the researching, planning, launching, and optimization of the paid search/SEM campaigns in support of the global SEM efforts for the Biosciences Division, nested under the Life Sciences and Laboratory Products Group (LSLPG). You will be part of a highly matrix environment and will be collaborating with large, diverse teams across our company and the globe.
The ideal candidate has a working understanding of other digital channels like SEO, Programmatic Display, Email or Social Media. To be successful in this position, you are organized and able to prioritize and balance multiple projects simultaneously with a focus on details and an eye for uncovering new opportunities to improve performance & efficiency.
This is an opportunity to work with large advertising budgets and achieve results in a collaborative and successful digital marketing team using industry leading platforms. Make a difference in the world through innovative and analytical campaign optimization!
What will you do?
Collaborate with team members to develop, implement, QA, and optimize SEM campaigns - aligned with business goals
Perform A/B testing with the intent of scaling performance & improving campaign efficiency
Monitor and provide competitor insights to support paid search strategy
Complete ongoing keyword discovery, expansion, and optimization activities
Partner closely with team and internal stakeholders on performance trends, project deliverables, and digital marketing initiatives
Find a better way every day, use automation and focus on solutions that scale
Stay informed with Paid Search industry best practices, trends, technologies, and platform updates (e.g. AdWords, Bing, etc.)
Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software
How will you get here?
- Bachelor’s Degree required
Minimum 2 years of experience in B2C or B2B digital marketing, advertising or eCommerce
Hands-on experience of SEM using Google Ads, Bing Ads or other paid search engines
Working knowledge of bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
Strong understanding of keyword planning, research, match types, funneling, and negative lists
Experience in monitoring and evaluating digital marketing campaign efficiency
Strong Excel skills, ability to manage and update campaigns via bulk upload process
Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
Experience with keyword research tools (e.g. Moz, SEMRush, Conductor)
Experience with backlog management tools (e.g. WorkFront, Jira)
Knowledge, Skills, Abilities
Strong written and verbal communication skills
Ability to work both independently and in a team environment
Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
Strong time management, planning and prioritization skills
Standout colleague with a positive demeanor who is eager to learn more about paid search capabilities
Organized, attention to detail
At Thermo Fisher Scientific, each one of our 90,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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