Acxiom LLC Digital Marketing Campaign Manager in Boston, Massachusetts
As Digital Marketing Campaign Manager, you will work with Solution and Vertical Marketers to setup their multi-channel campaigns (social, paid media, PR, email, website, webinars) within Salesforce and Marketo. You will be responsible for the end-to end- implementation, optimization and reporting of digital Marketing campaigns in Salesforce and Marketo, and you will contribute to projects involving website, lead generation and marketing analytics systems.
Duties and Responsibilities
Work with solution and vertical marketers in the US and abroad to setup their multi-channel campaigns (social, paid media, PR, email, website, webinars) within Salesforce and Marketo.
Build out Marketo assets and tools, such as landing pages, email templates, graphics, lists and forms
Build out nurture programs
Develop and implement Marketo programs, including programming, monitoring, and optimization
Monitor and manage email deliverability and opt-out requirements to assure legal compliance (CAN-SPAM and CASL)
Support database health - ensure data cleanliness and completeness leveraging tools in Marketo, Salesforce and third-party data providers
Refine marketing lists and implement segmentation strategies for targeted verticals and personas
Ensure all data from marketing campaigns funnel through Salesforce and Marketo as needed and can be measured
Help deliver on the marketing team’s vision on metrics and reporting. This includes building and reporting on dashboards, funnels, and campaigns between Salesforce and Marketo and providing ongoing metrics in support of marketing campaign effectiveness and ROI
Provide day-to-day system, administration and configuration support for all Marketo users
Desired Skills and Experience
2-3 years of experience in marketing automation (Marketo specifically preferred)
Experience with Salesforce.com; managing email marketing and nurture campaigns.
Strong attention to detail, ability to manage multiple projects in parallel and high degree of initiative to drive projects to completion
Ability to think creatively and offer suggestions to optimize marketing campaigns and engagement; proofing and good grammar a must! Excellent verbal and written communication skills
Solid analytical skills
Ability to think creatively and offer suggestions to optimize marketing campaigns and engagement; proofing and good grammar a must!
Hands on Marketo experience and Marketo Certification. Other marketing automation tool knowledge a plus
Google tag management knowledge a plus HTML knowledge
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
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