Kelly Services Digital Data Operations Analyst in Boston, Massachusetts
Description: Digital Data Operations Analyst
Job Posting Title: Specialist II
Location – Boston, MA
Duration – From now until 05/21
As part of the Data and Analytics COE, this position will play a critical role in extending Client Bank’s digital analytics and reporting capabilities. The Analyst is responsible for digital tag management activities to enable collection, organization and syndication of digital data in support of digital campaigns, personalization, CDP, DMP and other marketing technology related tools. Specific tasks include implementation of tags on web-site pages for web analytics, Campaign tracking & audience building, building visitor profiles, syndication of data to data lake, tag audits & documentation and coordinating between the Marketing teams and vendors in the digital data space.
A key part of this role will be to expand the capabilities to bridge the digital customer data (site interactions, digital engagement, etc.) with core customer data (products, services, tenure, etc.). As we continue to expand our digital capabilities, it becomes increasingly important to integrate our data analysis to better understand our customers.
Tag, Test and Validate tag functioning and perform periodic audits to identify any broken tags / issues due to content changes. Setup proactive alerts and monitor them when they trigger to monitor any breakage.
Maintain and build upon a documentation archive to ensure we continually track existing tagging and update in accordance with change.
Implement advanced tracking capabilities for in-page tracking, document downloads, video / content consumption, abandonments etc.
Build relationships with business users of the data to support their requirements through effective communication, data governance and documentation.
3-5 years’ experience in managing tags for web applications
Clear understanding of sources of digital data
Experience in implementing tags for a range of marketing technologies
Experience in API integrations in cloud
Expert level Knowledge of Tag management system specifically Tealium IQ
Understanding of tag manager concepts
Ability to test and validate tags
Familiarity with content management systems
Working knowledge of html5, CSS
Understanding of Data taxonomy
You will be joining a close-knit hands-on team that is responsible for managing Client Bank’s digital data collection, syndication, analysis and reporting from multiple digital properties including, but not limited to – public websites, mobile app, secure sites and social sites. The team utilizes the digital data collected from multiple sources to build first party digital profiles of visitors and helps enable on-site personalization by providing behavioral data for customer acquisition and customer experience improvement. This team is also responsible for implementing all new digital marketing technologies that utilize digital data or interface with applications / websites. The team is primary custodian of digital data for Client Bank.
Why Kelly ® ?
By partnering with Kelly® Technology, you’ll have direct connections to top companies around the globe—giving you the chance to put your tech skills to work on some of today’s most intriguing, innovative, and high-visibility projects. In a world where change is the only constant, our unparalleled connections and IT market expertise help you take your skills exactly where you want to go. We’re here to help you gain experience, keep learning, and move your career forward.
About Kelly ®
At Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.
Kelly is an equal opportunity employer committed to employing a diverse workforce, including, but not limited to, minorities, females, individuals with disabilities, protected veterans, sexual orientation, gender identity. Equal Employment Opportunity is The Law.
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