Facebook Developer Marketing Manager, Business API in Boston, Massachusetts
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
The WhatsApp Integrated Business Marketing team empowers our users to connect with a growing network of businesses for customer support and relevant notifications. In 2021 we are opening up our business API to first and third party developers and are seeking a seasoned developer evangelist to educate and engage early adopters and the broader developer community about the WhatsApp business API platform by telling a compelling story and backing it up with practical examples. You will be responsible for defining our outbound marketing strategy, building the WhatsApp developer experience within the Facebook for developers platform, and keeping these partners actively and happily building for enterprise clients while learning from their experiences.
The ideal candidate brings an entrepreneurial spirit, an eagerness to learn and lead, a strong curiosity, and must be comfortable with ambiguity as the WhatsApp business API evolves, grows and leads the industry in providing businesses with a new way to have meaningful conversations with customers. This person must have experience with developing insight-led marketing programs for a developer audience across paid, owned and earned channels, including, but not exclusive to, digital and social campaigns, large-scale events, partnerships, marketing collateral, case studies, webinars and engaging video content. A background in software development or developer evangelism is preferred, but not required.
This role will report to the Integrated Business Marketing Lead.
Define and execute the marketing strategy to reach and persuade first and third party developers of the benefits integrating the WhatsApp business API can bring to the businesses they support
Work closely with internal partners on how to grow WhatsApps participation from the developer community as we move toward a more open developer platform
Design and deliver global business marketing campaigns for developers, identifying relevant audiences, prioritizing the right channels to reach them and developing the right advertising content to persuade them. Channels are likely to include digital media, developer forums, events, trade publications, industry bodies/networks among others
Be a subject-matter expert on the WhatsApp developer audience, work with the functional teams within Facebook for developers, product marketing, and integrated marketing to share insights and best practices
Maintain a clear understanding of product features and how they impact developers and the businesses they build for. Partner with product marketing to define relevant messaging, and produce the technical tools and educational materials necessary to create an amazing developer experience as the feature set evolves
Maintain and update central source of truth for developer documentation and collateral, including narratives and playbooks to help them learn and implement best practices. Integrate WhatsApp business API into internal events and webinars to educate and inspire developers
Own KPI definition for developers, including tracking initiative ROI and providing analyses to leadership and stakeholders
Willing to travel/work with international teams, approximately 10% of the time
10+ years of work experience in software development, developer marketing or developer evangelism
Experience in defining and implementing cross-channel marketing strategy
Experience developing scaled digital marketing campaigns targeted at technical audiences
Presentation and communication experience
Experience thriving in a fast-paced, unpredictable environment
Experience building a developer marketing program from the ground up
Experience in evangelism, education or other public-facing technical roles
A strong track record of presenting and teaching highly technical topics to varied stakeholders
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at email@example.com.
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