Randstad CRM & Loyalty Specialist in Boston, Massachusetts
CRM & Loyalty Specialist
salary:$40 - $70 per hour
date posted:Friday, July 20, 2018
CRM & Loyalty Specialist
Our Fortune 500 Client is looking for a user-obsessed, self-starter with a strong analytical digital background focused in customer relationship marketing (CRM) and loyalty for one of the world's most valuable brands. This candidate is highly creative, data driven and well versed in measuring return on ad spend, OR/CTR/CTOR, and dynamic media optimization. S/he should be an expert in CRM at a large scale, preferably for D2C businesses.
location: South Boston, Massachusetts
job type: Contract
salary: $40 - 70 per hour
work hours: 9 to 5
education: No Degree Required
Single owner for all, Brand CRM campaigns- including scale, affinity programs
Define key user priorities & on-going KPIs for CRM. Develop the roadmap, A/B testing, campaign strategy and execution of our retention marketing efforts to increase repeat business, loyalty and lifetime value by engaging customers with personalized, targeted and relevant messaging for their lifecycle stage & purchase behavior.
Manage the loyalty and referral programs including setting key strategies and campaign executions in order to drive increased enrollment and engagement. Own relevant CRM associated budget.
Partner with consumer insights team on total CRM learning plan & quarterly insights for D2C business
Single owner of CRM relationship with creative agency & technical CRM agency ongoing.
Develop briefs, business rules, data/tech requirements, system integrations as well as process and procedures for retention and loyalty campaigns with all of our technical partners & platforms. Use program metrics, customer level data and consumer insights to monitor performance KPI performance and ensure progression towards customer engagement goals
Collaborate across the business to implement, optimize and iterate on retention efforts (i.e. Analytics, Technology, Brand Marketing, Sales, Operations, Customer Service, etc.)
At least 5+ years' experience in customer communications, lifecycle marketing, and loyalty program management
Fantastic campaign management, brief writing skills, and ability to manage creative feedback a must
Strong attention to detail coupled with an acute strategic business sense that understands the larger picture
Power to execute independently while successfully influencing others across the organization
Positive, proactive and independent attitude to continuously improve the customer experience
Collaborative and proactive leadership style for working with external agencies and internal teams
Excellent written, verbal and multimedia communications skills
Ability to thrive in ambiguous environment and agency management experience
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.