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Facebook Brand Manager, NORAM Recruitment Marketing in Boston, Massachusetts

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary:

A creative and qualitative marketer that develops and manages recruitment marketing activations in partnership with NORAM recruiting and hiring leaders, plus the Attract employment brand and global solution center teams.

Required Skills:

  1. Drives a candidate centric approach and positively impacts the candidates experience, consideration and engagement with Facebook

  2. Champions diversity internally and externally by approaching programming with diversity, equity and inclusion across all elements and experiences

  3. Work closely with Global Solution Center and regional leads to maintain and deepen alignment on frameworks, best practices, new technology and changes in target audience behavior to inform campaign approaches and strategy

  4. Contributes to NORAM Recruitment Marketing strategy and goals

  5. Builds integrated and inbound, multi-channel marketing activations and components that are boldly focused on improving the marketing engine through better targeting, spend, content, tactics, engagement, follow-through, management, etc.

  6. Attract talent and manage execution efforts through targeted and segmented positioning, messaging, content, channel management, advertising, photos, SEO, videos, mobile games and puzzles, event properties, communication templates and other innovative activations

  7. Overall strong management and execution of marketing activations, including: development and planning, research, communications, briefings, production, vendor and partner management, reporting

  8. Strategically use Facebook products as part of channel optimization plan (Facebook LIVE, 360 video, Messenger, Instagram, Facebook ads, etc.)

  9. Drives and influences collaborative working relationships and cross-functional partnerships to ensure consistent outcomes and processes, including setting and managing partner expectations through strong and consistent communication

  10. Ability to take direction and input to consult and develop effective marketing strategies that are inclusive, engaging, innovative and memorable to achieve the organizational, brand and campaign goals

  11. Map overall success and maximize ROI of marketing activations by consistently evaluating metrics, providing insight-based recommendations for actions to continue refining strategy and approach

  12. Evaluate metrics, provide insight-based recommendations for actions to maximize results, demonstrate how efforts have increased diversity pipelines, DSA and/or diverse hires, determine overall success and maximize ROI

  13. Ability to travel 10% is required

Minimum Qualifications:

  1. 7+ years of experience in multi- or omni-channel marketing

  2. Proven skills in adapting a brand strategy into target marketing campaigns, innovative marketing activations, project execution and strategy analysis

  3. Experience helping our teams connect with potential candidates in a meaningful way

  4. Customer satisfaction focus, consultative skills and experience effectively influencing and collaborating with interdepartmental teams

  5. Self-directed and possess proven communication skills, including copywriting

  6. Time management and the experience working across concurrent priorities

  7. Organizational skills with a great attention to detail

  8. Experience integrating business needs into creative marketing campaigns

  9. Experience identifying and acting on priorities and leverage opportunities

  10. Experience articulating concepts and solutions

  11. Creative and data-driven approach to solving problems

  12. Consultative skills and experience effectively influence and collaborate with interdepartmental teams

  13. Relationship building skills in a highly cross-functional environment

  14. Operational and organizational knowledge with an eye for increasing individual and team effectiveness

  15. Knowledge with navigating ambiguity and making recommendations to move forward

  16. Proficient in using Microsoft Office Programs, Adobe Photoshop, Keynote, Outlook, Marketing Tools, etc.

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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