Massachusetts Jobs

Grant Thornton is seeking an Audience Insights (Manager) to join the team. Approved office locations can be found below.

As part of the Audiences Insights team in our Connected Sales & Marketing function, you will get the opportunity to own the development of audience-centric research and intelligence that power our integrated marketing campaigns and content strategies. Working at the intersection of audience insights and creative storytelling, you'll collaborate with campaign strategists to translate buyer research into compelling content that resonates with our target buyers and drives measurable business outcomes. From day one, you'll be empowered by a talented team of content specialists and the latest digital and AI technologies to create innovative marketing solutions that elevate our firm's presence in the marketplace.

Your Day-to-Day May Include:

• Conducting comprehensive audience research to develop buyer personas and journey maps that inform targeted content strategies

• Partnering with Campaign Strategists to align content initiatives with audience objectives and messaging frameworks

• Driving the development and execution of industry-specific and cross-industry audience research

• Integrating advanced AI tools and digital workflows to enhance research, content creation processes, improve efficiency, and drive innovation

• Collaborating with Industry Marketing, Field Marketing, and business stakeholders to ensure audience research integrates with firm priorities and market opportunities

• Integrating insights from client listening programs, including ClientVoice, brand health, and others

• Presenting audience strategies and insights to senior leadership and key stakeholders across the firm, as needed

• Other duties as assigned

You Have the Following Technical Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or Master's degree preferred

• 10+ years of progressive marketing experience with at least 5 years in content strategy, content marketing, or related discipline

• 3+ years of team management experience, including experience leading remote or offshore teams

• Proven track record developing and executing successful B2B content strategies in professional services or similar complex selling environments

• Deep understanding of audience research methodologies, buyer journey mapping, and content performance analytics

• Experience with marketing automation platforms, CMS systems, and digital content distribution channels

• Strong project management skills with ability to prioritize competing demands in a fast-paced environment

• Excellent communication and presentation skills with ability to translate complex concepts into compelling narratives

• Demonstrated ability to build collaborative relationships across organizational boundaries and influence without direct authority

• Can travel as needed

The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Denver, CO and Baltimore, MD offices only is between $96,000 and $144,000 per year.

The base salary range for this position in the firm’s Washington, DC, Bellevue, WA, Los Angeles, CA, Newport Beach, CA San Diego, CA, and New York, NY offices only is between $103,700 and $155,500 per year.

The base salary range for this position in the firm’s San Francisco, CA and San Jose, CA offices only is between $110,400 and $165,600 per year.

About Us

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.

Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.

About the Team

The team you’re about to join is ready to help you thrive. Here’s how:

• Whether it’s your work location, weekly schedule, or flex time off, we empower you with the options to work in the way that best serves your clients and your life. Consistent with the firm’s hybrid work model, this position will require in-person attendance at least two days per week, either at a GT office or client site.

• Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.

• We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers

• When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers

Here’s what you can expect next:

If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.

Benefits:

We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.

• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.

  Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

  Additional Details:

  It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.

  Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact HR@us.gt.com.

  For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.