Waggener Edstrom Account Director, Health in Boston, Massachusetts
Are you passionate about healthcare innovation and working with companies who are transforming the landscape with breakthrough products and solutions? Does the future of health inspire you? Do you like translating complicated stories about science, data and technology to educate wider audiences? If so, you’ve come to the right place. We are looking for an Account Director to join our team and help our clients tell their stories in bold, unconventional ways.
It’s a very exciting time for our rapidly growing Healthcare Practice as we continue to build the client roster and win some of the most exciting accounts in the industry. As the AOR for Microsoft for 36 years, WE has a long heritage in technology and innovation, which allows the Health Sector to lean into the firm’s experience to bring progressive approaches to a historically prescriptive industry – operating at the intersection of healthcare and technology and attracting the kind of clients who want to be disruptors in the healthcare space.
Our team sits at the intersection of profound change in healthcare. Big data, personalized care, digital medicine—it’s all a tidal wave of implications and opportunity. Even better, the new world of healthcare puts patients at the center of it all. We are skillful guides for these innovation rides because we are equally adept at translating what’s coming out of the lab as we are at navigating regulatory and economic hurdles. And we never lose sight of the human side of the story. Meaning, we make clients’ stories live and breathe. We give them a beating heart.
WE provides a breadth of health communications services to clients across pharmaceuticals and biopharmaceuticals, consumer health and wellness, health IT, medical devices, digital health, health systems and life sciences. We develop innovative programs that reach and influence physicians, advocates, patients, regulators, policy makers, payers and consumers.
The ideal candidate is a seasoned healthcare communicator who thrives in an environment where passion, creativity and curiosity are valued. We are looking for someone who has experience managing large, integrated accounts working closely with media, digital and creative specialists to deliver on client objectives; writing decks and designing multi-media communications programs; managing third-party relationships with patient/professional advocacy groups, policymakers and/or high-profile spokespeople; orchestrating drug launches or major company announcements; and motivating junior staff for results. Candidate also must possess excellent presentation skills; strong understanding of social media channels; and a passion for client service, staff development and networking with a keen interest to play a leadership role supporting the success of our growing healthcare sector. We are looking for someone who can see the bigger picture of it all, but who has an eye for detail to ensure that what the team delivers to clients is buttoned-up and error-free.
Lead 2-3 large client engagements, serving as day-to-day client lead
Demonstrate success in nurturing, growing and sustaining client relationships
Develop creative campaign programming and continually look for ways to improve client programs to achieve objectives
Manage and track budgets ensuring programs are delivered on budget and within client’s expectations
Ensure flawless execution of all program elements across multichannel programs that incorporate digital and social media communications
Establish strong collaboration and communication across account teams and cross-agency teams
Excellent project management skills – keeping all trains moving on time and on budget. Forecasting what’s to come, staying steps ahead of clients
Strong writing/editing skills. Ability to develop complicated documents such as press releases, backgrounders, Q&As
Strong deck/PPT development skills. Developing strategic recommendations and creating a story flow within decks. Knowledge of how to set up slides to so they are visually appealing and easy to read/look at
Strong presentation skills including slide presentations in front of clients and new business prospects and well as leading client calls and in-person meetings
Some experience with media relations is preferred, but not required. However, our philosophy is that the best people to pitch media are the account team, because they know the business the best. As a result, everyone from SVP down does varying amounts of media outreach, so the Account Director should be prepared to conduct outreach during major media efforts
Mentor and motivate staff with the goal of retention and development
Supervise direct reports and take ownership of career planning activities
Inform resource allocation across team including monthly client budget management and staffing assignments
Model and hold team accountable to demonstrate agency values
Manage and track team utilization
Support organic growth opportunities
Support new business efforts
Participate in cross agency initiatives
Bachelor’s degree required in Communications, Journalism, Marketing, English or related field
At least 6 years of experience in PR – in an agency and/or corporate environment
Minimum of 4 years direct experience in biotechnology, medicine, clinical trials or related pharmaceutical expertise whether agency-side or client-side
Minimum of 3 years team management experience, including experience developing a team
Passion for doing great work and being part of a growing organization where creativity and collaboration are valued
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
Posting Location Display Name : United States-MA-Boston
External Company Name: WE Communications
External Company URL: www.we-worldwide.com
Street: 3 Post Office Square