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Paychex Sr Marketing Data Analyst - SurePayroll in Auburn, Massachusetts

Sr Marketing Data Analyst - SurePayroll

Corporate Marketing

US - May reside in any Paychex Location



Responsible for marketing performance management through a combination of tools, processes, and methods used to develop, monitor, measure, and control marketing campaigns and programs to increase the return on both individual and aggregate marketing investments across product and channel marketing areas. Provides actionable insights and recommendations that will increase marketing effectiveness. Partners with internal stakeholders to ensure best practices in targeting, metrics, and decision making are data driven.

  • Defines and drives all levels of campaign performance management, reporting, and analytics to provide understanding and visibility across all mediums of marketing activities. Understands specific business details related to the necessary data to ensure relevant and thorough analytics and reporting.

  • Analyzes marketing metrics proactively and interprets results to provide insights into all facets of marketing performance and recommends changes for improvements.

  • Observes and analyzes patterns, trends, and connections in data to proactively manage opportunities or problems that may arise.

  • Creates recurring and ad-hoc reporting and data analysis to support execution and measurement of marketing activities to business units and senior management.

  • Conducts testing and troubleshooting to ensure campaigns are tracked properly across all marketing mediums.

  • Assists in development of business metrics to conduct trending analytics.

  • Drives process improvements within marketing application functions to improve data quality, performance, availability, and manageability. Ensures compliance with database standards, best practices, and procedures.

Compensation Range For This Role For U.S. Colorado Residents

Range: $64k - $119k

Benefits offered to employees include: Medical, Dental, Vision, Paid Family Leave, Life Insurance, 401(k) Retirement, Employee Stock Purchase Plan, Holidays, Vacation and Sick days. You will also have access to Tuition Reimbursement and our award winning and best in class Employee Well-being and Training programs.


  • Bachelor's Degree in Computer Science, Mathematics, Statistics, Finance, Engineering or related discipline - Preferred

  • Advanced proficiency in SQL, Excel, Salesforce and statistical tools. Experience in conducting database analytics / data-driven marketing with solid understanding of marketing automation concepts and practices. Strong attention to detail. Experience in business analytics, business intelligence (BI) or comparable analyst position handling large, complex data sets.

  • 3 years of experience in Related field including performance based marketing preferred.

Our Commitment

Paychex is dedicated to fostering a culture of intentional Inclusion and Diversity (I&D). Our valued employees and commitment to I&D is the essence of our internal and external success. Inclusivity is a key value of our corporate culture and is exemplified through our reputation as a top employer for employee development, diversity, and ethics, as well as a focus on fairness in recruitment, selection, and decision making.

Click here for more information on our corporate social responsibility.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.